Email Marketing Manager

Join a diverse and talented team
For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.
We’re a proudly local company with more than 4,600 employees and more than 287 stores across Canada and in 19 countries around the globe (100 stores).
Exclusive job perks
- 50% discount on all products;
- Flexible hours;
- Opportunities for advancement within the company;
- Being part of a family-owned business committed to the community;
- Performance bonuses (in-store sales or management position);
- Recognition program for years of service;
- Innovation program to encourage idea sharing;
- Referral bonus ;
- Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends).

**For full-time employees**:

- Group insurance plan;
- Three (3) to five (5) paid personal days (depending on the position);
- Minimum of 2% employer contribution to your RRSP.

Purpose of the role
Main Responsibilities
- Work closely with the content and creative strategy teams to manage and guide the design of newsletters and other marketing initiatives;
- Ensure La Vie en Rose’s brand image is respected across newsletters;
- Implement and analyze A/B testing to assess campaign effectiveness, optimize performance, and adjust strategies based on results;
- Oversee the planning of the newsletter calendar;
- Work closely with the CRM team to capture and leverage customer data, optimize segmentation, personalize newsletter campaigns, and strengthen customer loyalty and engagement;
- Work closely with the acquisition team to target, attract new customers, and optimize newsletter campaigns to improve conversion and retention;
- Design and maximize customer journeys by integrating automated marketing strategies to provide a personalized experience;
- Ensure compliance of newsletter campaigns with current laws and regulations;
- Explore and integrate new technologies, including artificial intelligence, to improve personalization, automation, and performance analysis;
- Participate in identifying business opportunities, making efficient use of resources, and proposing innovative solutions;
- Conduct regular competitive and technological reviews by monitoring market trends;
- Conduct annual performance evaluations and mid-year follow-ups;
- Delegate projects and activities to the team in a way that maximizes efficiency and performance;
- Perform required administrative tasks, such as filing expenses and approving hours and vacation requests;
- Ensure good communication and cooperation with internal stakeholders and external partners.

Your Profile
- Leadership oriented towards results: You inspire and guide your team, always aiming to achieve goals while fostering a collaborative environment.
- Analytical and problem-solving skills: You excel at analyzing situations, identifying challenges, and implementing creative and effective solutions.
- Adaptability under pressure: Working in a high-pressure environment doesn’t intimidate you; you can quickly adapt to unexpected situations while meeting tight deadlines.
- Multitasking and priority management: You can juggle multiple projects simultaneously, setting priorities and ensuring their progress.
- Organizational skills and autonomy: You are organized and self-sufficient, thriving in a dynamic and ever-changing environment.
- Interpersonal skills and team spirit: You possess strong communication skills, valuing teamwork and mutual support.

**Requirements**:

- Bachelor's degree in marketing, business, management, or equivalent;
- Experience in the retail and/or fashion industry (a plus);
- Knowledge of Google Analytics or other performance analysis tools;
- Basic knowledge of HTML and CSS (a plus);
- Knowledge of digital media;
- Proficiency in Microsoft Office Suite: Word, Excel, and PowerPoint;

Permanent, full time