Email Marketing Manager

2 days ago

York, Canada Roots Full time

Roots is more than just an/the iconic Canadian retailer, we are a group of passionate employees who act with integrity, trust each other and do what is right. We work in a space where people can grow and develop, with a team of people who own results and are dedicated to seeing Roots win. We seek to build longstanding relationships with partners who share our commitment to maintaining high ethical standards of operation.
- Partner with digital marketing, Web and Social teams to grow the user base. Carry out segmentation of customer databases and develop and implement targeting strategies
- Measure results and optimize campaigns through A/B testing to improve open rate, deliverability, click rate, conversion rate, and specific business goals around individual campaigns
- Manage relevant vendor relationships, including negotiation of SOWs and oversight of payment process
- Lead CRM innovation by spearheading the campaign automation and personalization roadmap
- Bachelor's degree in marketing/business or a related field
- Proficient in using marketing automation technology
- Strong sense of ownership and pride in your performance and its impact on Roots success
- Excellent critical thinking and problem-solving skills
- Great interpersonal and communication skills
- Strong project management skills with the ability to lead and direct indirect resources
- Strong desire to win

Founded in 1973, Roots Canada is a publicly held Canadian lifestyle brand that sells apparel, leather bags, small leather goods, footwear and active athletic wear with over 100 retail stores in North America and Asia.

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