Digital Content Specialist

2 weeks ago

Oakville, Canada Sheridan College Full time

The Digital Content Specialist is an integral part of the Faculty of Applied Science and Technology (FAST) Admin Team and is responsible for creating, editing, updating, improving, and maintaining high-quality content that can be placed across different web and other digital communication properties. This includes working with Digital Marketing in-house digital content strategists, writers, designers and web staff to produce visually striking and user-friendly digital content in a content management system(s); tracking and implementing FAST communications; and collaborating with Faculties, Marketing & Communications and other internal Sheridan stakeholders to execute multi-channel digital campaigns to our current students. This position reports directly to the Manager, Planning and Projects and will represent FAST’s interests within Digital Content Specialist Network.

What You’ll be Doing

Working as an integral member of the FAST team, including FAST’s Marketing and Information Specialist by acquiring content to be distributed via various digital channels and online communications media;
Producing and/or coordinating the design and production of digital assets - including web copy, graphics, video and photographic assets - for strategic use in digital communication channels;
Developing and enforcing content creation, maintenance and archiving policies including adherence to Sheridan’s web standards;
Analyzing site usage statistics and content quality to maximize information delivery, enhance usability & accuracy of content, comply with required accessibility standards and increase audience engagement;
Coordinating and maintaining a master web content calendar for key digital properties in terms of updating, maintaining, and refreshing content;
**Working with FAST’s Marketing and Information specialist to**:
Planning, researching, writing, editing, and proofreading web content including reviewing content, identifying sections that need a greater depth of material and removing outdated material;
Writing and producing multimedia features and articles that support Faculty’s engagement and recruitment efforts in collaboration with members of the Marketing team, OTR and other institutional partners;
Seeking out potential story/photo/video opportunities that would bring student supports, experiences and successes to life within FAST;
Creating and/or acquiring current student relevant content for the Sheridan’s digital properties and other online communications media;
Attending Faculty (and College) events as necessary to document for social media and website storytelling;
Exploring innovative digital storytelling techniques that meet Sheridan’s marketing and communication goals;
Recommending opportunities for improving user experience, usability, and audience conversions. Writing new material and identifying ways to repurpose existing material;
Performing other related duties as assigned.

About You

You have excellent presentation, written, and oral communication skills.

You use your interpersonal skills to build and maintain working relationships and provide excellent customer service.

You enjoy working independently and as part of a team in a fast-paced environment.

You demonstrate excellent judgement, initiative and creative problem-solving skills.

You enjoy balancing many different tasks, staying organized and like to develop processes or systems to keep things running smoothly.

3-year diploma/degree in communications, marketing, journalism or interactive multimedia along with a minimum of 1-year of experience working in content production environment and a minimum of 1-year of experience in web development or information architecture. Equivalency will be considered.

Research and troubleshooting skills with the ability to analyze written content as it pertains to marketing collateral is required.

Proven ability to deliver content tactics that drive business results as well as proficient writing, grammar, and spelling skills.

Knowledge of style guides, writing for higher education, for millennial, or student audiences along with content Marketing and writing for web.

Experience and knowledge of social media marketing, using social media platforms, and various online marketing tools (Eventbrite, Survey Monkey). Experience using Google Analytics or other web analytics software would be considered an asset.

Demonstrated proficiency in Microsoft Office Suite, content management, web design and /or web development experience.

Familiarity with CMS environments including Sitecore and WordPress.

**Who We Are**:
**For more information, visit**: Why Work at Sheridan

Other Details

**Faculty/Department**: Faculty of Applied Science and Technology

**Campus Location**: Trafalgar (may be assigned activities at any Sheridan campus) once normal campus operations resume. This position is currently working remotely.

**Reference #**: J0422-0223

**Employee Group**: Part-time Support - Regular

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