Specialist, Social Media

Sommaire de la compagnie

Venez travailler pour une entreprise qui est engagée dans la réussite de chacun de ses employés. C’est un milieu de travail où les innovateurs et les collaborateurs se rencontrent et tirent parti des talents de chacun. Un endroit où la diversité est accueillie et célébrée.

FCT offre la meilleure assurance titres de l’industrie et fournit des solutions de recouvrement et d’autres produits et services aux professionnels juridiques, du crédit, de l’évaluation et de l’immobilier partout au Canada. Chez FCT, vous aurez l’occasion de bâtir une carrière intéressante. Joignez-vous à nous pour nous aider à poursuivre notre travail excitant et à exercer une grande influence sur nos collègues, nos clients et les collectivités.

Sommaire du poste

Nous sommes toujours à la recherche d’excellents talents; de personnes qui font preuve d’engagement profond envers la clientèle et le marché que nous desservons. Si vous désirez vous joindre à une entreprise qui s'est engagée envers le succès de chacun de ses employés et qui offre des défis, des objectifs et des occasions de croître, tant au niveau personnel que professionnel, dans un environnement axé sur le travail d'équipe, vous aimerez travailler avec nous Nous comprenons que la promotion d’un environnement diversifié et inclusif est essentielle au succès de nos activités, et nous y travaillons activement chaque jour.

As a Specialist, Social Media & Digital Content you will have strong marketing, technical and communication skills, along with a focus on executing digital marketing campaigns to drive engagement and conversion across multiple customer segments. You are a data-driven professional focused on helping evaluate and craft conversion-centric and digital strategies that will improve FCT’s conversion and engagement rates.

HERE'S HOW YOU’LL CONTRIBUTE:

- Implement end-to-end social media, communications and digital marketing initiatives for target audiences, ensuring key message delivery, audience engagement, and positive brand affinity.
- Develop and plan engaging content with a strong brand voice on social media channels, staying current on what’s trending online and what FCT Customers are talking about.
- Responsible for community management across all social media platforms that engages audiences, and inserts the brand into relevant online and offline conversation.
- Manage social media content calendar to ensure that content fits with overall integrated marketing strategy.
- Own the SEO strategy with the goal of driving organic demand.
- Plan and executes all SEO/SEM, social media and display advertising campaigns.
- Manage and optimize paid social media accounts including Google, Instagram, LinkedIn, Facebook, You Tube and Twitter.
- Develop conversion strategies - from data-driven ideation, execution, reporting and analysis.
- Perform regular site audits and gather applicable data to recommend enhancements and campaign optimizations.
- Oversee keyword research to aid with lead generation, product marketing, product development, and other key initiatives.
- Monitor and respond to customer comments, questions, and feedback in a timely, professional manner across social platforms.
- Engage in daily social listening to monitor industry news, trends, competitor activity, and our brands.
- Review all outgoing digital content to ensure that it is cohesive and in line with both brand voice and social media tone.
- Contribute with creative ideas on how to leverage social media and digital marketing to help achieve business and communications objectives.
- Report on social media and digital performance within the company by determining key performance indicators that can be used to measure success.
- Support and elevate regional marketing initiatives through online platforms.

HERE’S WHAT YOU’LL BRING:

- 5+ years of professional experience with social media/community management and SEO/Digital Marketing responsible for the planning, execution and optimization of digital marketing campaigns.
- A growth-focused mentality; always looking to improve results and know how to move quickly.
- Demonstrated professional experience in social media monitoring, engagement, research and analysis, online measurement and report generation, and experience with digital tools and services.
- Demonstrated experience in online brand promotion and management, including growth and engagement and community management
- Proven experience managing and collaborating with both internal and external stakeholders.
- Superior ability to execute against multiple tasks under deadline pressure
- Exceptional communications skills: writing, editing, interpersonal, presentation - Knowledge of Adobe Creative Cloud and experience with photography are an asset
- Bilingualism is an asset.

VOICI CE QUI NOUS DISTINGUE:
Grâce au mentorat, à des outils novateurs et à une variété de programmes qui mobilisent et réco