Creative Director

**Company Description** Who we are**:
At RCL - Reitmans Canada Limited, every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create memorable customer experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry.
- RCL has been a proudly Canadian company since our founding in Montréal, Quebec almost 100 years ago. Our product design teams, home office and stores are all based in Canada._
**Job Description** The Opportunity**:
As the Brand Architect, the **Director**will be responsible for shaping and influencing **Penn**’s creative direction through design, store concepts, marketing, and visual elements to strengthen its image and increase brand awareness in the market.

**What you do**:

- Develop and lead integrated creative strategies, ensuring perfect alignment with the brand’s DNA.
- Create creative processes and infrastructure to support alignment between marketing and creative strategy within the team.
- Analyze trends to define innovative creative directions for the brand across all channels.
- Define and ensure adherence to brand graphic standards across all media and teams.
- Identify project-specific needs and establish creative roadmaps for seasonal campaigns across all channels.
- Ensure the timely and high-quality production of creative assets, from digital and print to social media, in-store visuals, and advertising.
- Lead and manage a team of 3 people, fostering a culture of innovation, creativity, and collaboration.
- Direct the creative brief process, distribute tasks, and ensure effective management of deadlines and deliverables within the team.

**Qualifications** Experience & Education Required**
- University degree in Marketing or Fashion
- 7 to 10 years of experience in a leadership role within a creative team
- In-depth expertise in brand image, interior design (decor), and print media
- Proven experience in experiential marketing and managing large-scale creative projects
- Ability to build and maintain trusted partnerships
- Experience with AI-assisted design tools (an asset)

**Behavioral Skills**
- Inspiring and strategic creative vision
- Intellectual curiosity and passion for trends and innovation
- Ability to coach, motivate, and develop creative talents
- Initiative and a drive to make a tangible impact
- Excellent ability to manage priorities and juggle multiple projects in a fast-paced, evolving environment
- Strong aptitude for cross-functional collaboration and teamwork in a partnership-driven environment

**Other Key Skills**
- Strong understanding of creative processes
- Proficiency with visual communication tools for various channels (digital, in-store, print)
- Bilingual French and English

**Additional Information** What Sets Us Apart**:

- ** Ultimate flexibility**: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
- ** Well-being first**: Access a comprehensive benefits program designed to take care of you.
- ** Flexible time off**: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
- ** Exclusive discounts**: Enjoy 50% off regular-priced items from Penningtons, Reitmans, and RW&CO.
- ** Referral rewards**: Refer your professional network and earn a bonus for helping us grow our talented team (Certain conditions apply)
- ** Growth opportunities**: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.

Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.

If this inspires you let’s talk. Send us your resume today

Did you know that RCL has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference. There are many ways to wear a career at RCL **#ReadytoRCL**

**#LI-Hybrid**

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