Web Content Coordinator

**Date Posted**:01/15/2025
**Req ID**: 41308
**Faculty/Division**: UofT Scarborough
**Department**: UTSC:Marketing and Communications
**Campus**: University of Toronto Scarborough (UTSC)
**Position Number**: 00057581

**Description**:
**About us**:
The University of Toronto Scarborough is a place of energy, enthusiasm and passion. Our commitment to inclusive excellence attracts the brightest learners, scholars and employees from around the globe. Our success has been made possible by the opportunity given to us by our Indigenous hosts to operate on their territory, and we cherish our continuing partnerships with these communities. The University of Toronto Scarborough is an exciting campus with unlimited potential. Join us on our journey.

**Your opportunity**:
The Marketing & Communications team at the University of Toronto Scarborough is looking for a dynamic, innovative digital media professional to join us. Our team is a highly collaborative group of Marketing Communications professionals, driven to find new and creative ways to reach our audiences. We bring the U of T story to life, every day. We are looking for a talented Web Content Coordinator to join the team.

In this role you will contribute to the implementation of an integrateddigital media strategy for U of T Scarborough. You should have extensive experience creating compelling digital media content, building engaging and relevant digital media campaigns which integrate with broader marketing and communications initiatives. This role requires a collaborative communicator with the ability to build strong relationships with stakeholders and partners. You should have expert level understanding of digital media best practices and various platforms. We are a data-driven team, so athorough understating of digital media analytics is critical. If you are interested in working with an iconic Canadian brand, are excited at the prospect of being a part of a purpose-driven organization with a social conscience, and thrive in a fast paced, team environment, this might be the perfect opportunity for you. Innovative, convention-challenging, agile creatives are asked to apply Whether you are from higher education, media, broadcast, start-up, non-profit, or another sector, bring your talents to our team. Join us and help share the U of T Scarborough story.

**Your responsibilities will include**:

- Liaising with colleagues across the University to ensure consistent and/or integrated messaging
- Tracking and monitoring digital media communication activities
- Analyzing and recommending options for the development of visual expression/layout of digital assets
- Maintaining information on digital platforms
- Advising others on website design and content
- Advising on strategies to align digital media with marketing/communication objectives
- Coordinating digital media updates and ensuring technical issues are resolved

**Essential Qualifications**:

- Bachelor's Degree or acceptable combination of equivalent experience.
- Minimum four years' experience implementing integrated multi-channel digital media strategies that drive strategic business objectives with demonstrated experience in creating content that meets best practices for digital content design
- Demonstrated experience creating innovative digital media marketing solutions
- Demonstrated experience balancing competing priorities and multiple projects concurrently and within tight timelines
- Comprehensive understanding of Google Analytics and other ROI tracking tools
- Strong working knowledge of content management systems such as Drupal, Wordpress, Joomla, etc.
- Strong working knowledge of Adobe Creative Suite, Canva, and MSOffice
- Well-informed on industry best practices and trends in digital communications
- Deep knowledge of digital media platforms, digital marketing and audience segmentation principles, practices and techniques to successfully expand online audiences
- Thorough understanding of SEO and its function in driving content strategy
- Well-informed on digital applicable copyright, access and privacy laws
- Working knowledge of accessibility principles and use of scanning tools such as WAVE Evaluation
- Superior communication skills, both written and oral
- Applicants are expected to show evidence of a commitment to equity, diversity, inclusion, and the promotion of a respectful and collegial learning and working environment

**To be successful in this role you will be**:

- Achievement oriented
- Multi-tasker
- Possess a positive attitude
- Proactive
- Problem solver
- Team player

**Note**:

- A full job description is available upon request from the UTSC HR Office.
- This role is currently eligible for a hybrid work arrangement, pursuant to University policies and guidelines, including but not limited to the University of Toronto's Alternative Work Arrangements Guideline.

**Closing Date**: 01/28/2025, 11:59PM ET
**Employee Group**: USW
**Appointment Type**: Budget - Continuing
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