Public Relations Manager, Consumer Pr

4 days ago

Toronto, Canada TOP Agency Full time

Do you have experience leading PR teams on behalf of B2C agency clients?

Can you understand new product categories quickly and explain them in a simple and elegant way?

Have you secured both a high quantity and quality of media hits on a consistent basis?

Can you package data in interesting ways to create news and thought leadership opportunities for consumer media?

Can you manage other team members so that the client never has to chase us for a deliverable?

If the dynamic PR lead we've described sounds just like you, then we might have your next great role.

Some things to know about us:

- First, we're not like every other PR agency. We believe in the power of data. We embrace new tools and technology. We swoon over an elegant process. We love pitch blueprints. If it ain't broke, optimize it. As a result, we're growing faster than the rest.

Second, we work a little differently. In 36 marketing disciplines across 6 functional groups, we're redefining what a full-service marketing agency can be. But still, our ability to pitch media was what helped make us famous. Notably, our PR team takes a data-driven approach to creating news stories and thought leadership, leveraging our in-house market research capabilities.

Third, we're known for our flexible work environment. Not only are we remote-work friendly, but we actually coordinate remote culture and team-building activities on a global basis. Need to work unusual hours or pick up your kids at a set time each day? No problem, we've got your back.

So are you itching to go pitch some amazing consumer stories? Ready to both inspire confidence with clients and also generate consistent media coverage? Want to work with the most innovative PR agency in the business?

**Duties**:

- PR pitching of top-tier U.S. consumer media outlets as well as local media
- Leading individual teams for specific agency PR clients across consumer and lifestyle
- Expanding relationships with PR clients to increase the scope of work
- Writing concise and insightful media pitches plus reviewing pitches written by others
- Managing high-speed rapid response programs to insert clients into breaking news
- Developing strategy documents and PR playbooks for PR clients
- Daily review and oversight of client PR inbox, including interactions with key journalists
- Regular syncs with members of each client PR team including mentorship of junior members

**Requirements**:

- 5+ years work experience in an agency setting
- Excellent written skills, especially in pitch writing at high speed
- Excellent organizational skills, including management of teams of 2 to 5 people
- Technologically inclined, including learning new tools quickly and training others
- Ability to inspire confidence with technology insights at client meetings
- Your own network of consumer media contacts
- Experience working on highly creative or complex PR campaigns

**About TOP Worldwide**
- If you want the feel of a fast-growing startup with the variety of client work that comes from a top agency, then you've come to the right place.

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