Social Media Specialist
2 weeks ago
**R**I**M**A**R**Y **PURP**O**S**E**
**SPEC**I**FIC R**ESP**O**NS**I**BI**LI**T**I**E**S**
Reporting to the Manager, Social Media and Community, your key responsibilities will include:
- Developing and sourcing ongoing content (written and video), initiatives, and campaigns for our current Social Media channels (Facebook, Twitter, YouTube and other related social networks) and other web properties with an emphasis on engagement and retention of visitors and fans both new and existing
- Writing social copy for the developed content
- Maintaining social media calendars for multiple brands and managing a library of assets curated and created by team members
- Developing, promoting, and driving positive brand sentiment and ultimately online inquiries
- Responding to inquiries for communication/promotion support from internal and external audiences
- Working collaboratively with various teams in the organization to develop and disseminate social media content strategically and appropriately
- Collaborating with the team to strategize and execute of Social Media initiatives that are industry-leading
- Creating and maintaining relationships with individuals (both internally and externally) regarding content-specific information (including news stories, initiatives and campaigns) and tracking these relationships in lists
- Tracking and analyzing key performance indicators for social campaigns
- Setting up and managing virtual events using various event online platforms as needed
- Staying on top of trends and identifying opportunities to leverage them to increase brand awareness
**P**O**S**I**T**IO**N **R**E**Q**U**I**RE**M**E**N**T**S**
To be a successful Social Media Specialist, an individual must be committed to developing, maintaining and demonstrating the following:
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- A Bachelors’ degree in Journalism, Technical Communication, English or a related field
- A minimum of 5 years’ experience with online content production and management of sites
- A minimum of 2 years’ experience with professional copy editing
- Proven success in the growing of social media based communities
- Keyword Research experience and Search Engine Marketing experience
- Experience with link building
- Working knowledge of HTML
- Blogging and Social Networking experience
- Knowledge in video editing and photography is considered an asset
- Knowledge in online campaign building, tracking, optimization, video development, and ROI reporting
- Experience with one or more Internet-centric CMS systems
- Experience in large organizations and the interworking of cross-functional groups
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- Strong organizational skills with a high degree of initiative, creativity, motivation, flexibility, and self-direction. Continually seeks to improve the quality of work
- Proficient in MS Office, Internet browsers, and Internet operations
- Exceptional written, listening, and verbal communication skills
- Proven ability to manage multiple ongoing projects and deliver each on time and on budget
- Pays keen attention to details and accuracy
- Naturally curious and resourceful
- Creative problem-solving skills with an eye for design
- Exceptional analytical skills with good judgement
- A proven ability to learn new information quickly
- Desire to work in a fast-paced, success driven environment
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