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Social Media Specialist

2 weeks ago

New Westminster BC VM G, Canada Primacorp Ventures Full time

About us

At Primacorp Ventures, we are all about creating opportunities and making a meaningful impact. Founded in 1995, we're the largest accredited independent post-secondary education group in Canada. Yet, for us, this is just the opening act of our transformative journey

Job Title: Social Media Specialist

Department: Marketing

Location: Primacorp Head Office – New Westminster, BC

Reports To: Head of Marketing

Employment Type: Full-Time

Work Schedule: Monday–Friday, 9:00 AM – 5:00 PM

Salary Range: $50,000 – $55,000 per year

Job Summary

The Social Media Specialist plans, develops, and executes social media and digital content strategies to support marketing objectives, brand awareness, and lead generation. The role ensures all content is on-brand, engaging, accessible, and optimized to drive awareness, engagement, and qualified inquiries across multiple audiences and brands.

Key Responsibilities
  • Develop and execute always-on and campaign-based social media strategies
  • Create written, visual, and video content for platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube
  • Maintain and manage a social media content calendar aligned with marketing initiatives
  • Monitor engagement, comments, messages, reviews, and online conversations
  • Manage community interactions and escalate issues as required
  • Ensure brand consistency across all social and digital content
  • Collaborate with marketing, web, SEO, and digital teams
  • Support paid social media campaigns (creative input, tracking, reporting)
  • Track KPIs and prepare performance reports with optimization recommendations
  • Ensure compliance with brand, privacy, consent, and accessibility standards
Required Qualifications
  • Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
  • 3–5 years of experience managing social media for a brand or organization
  • Minimum 2 years of professional copywriting or editing experience
  • Experience managing major social platforms and analytics tools
  • Experience with social media scheduling tools
Preferred Qualifications
  • Paid social media advertising experience
  • Experience with email marketing, blogging, or SEO
  • Familiarity with CMS platforms and Google Analytics
Skills & Competencies
  • Strong written and verbal communication skills
  • Excellent organization and time management
  • Creative and analytical mindset
  • Ability to manage multiple priorities and deadlines
  • Proficient in MS Office and digital collaboration tools
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Don't hold back—apply today, even if you do not tick every skills list. We cherish diverse skill sets, knowing your unique experiences and perspectives enrich our dynamic team.

We are proudly Canadian — rooted in our diverse communities, guided by our values, and committed to growing together from coast to coast.