Marketing Coordinator
5 days ago
**Job Title**
Marketing Coordinator
**Job Description Summary**
Title: Marketing Coordinator
Location: Billings Bridge Shopping Centre
Reporting To: General Manager
This is a full-time position which requires an individual who is able to work Monday through Friday, as well as occasional evenings and weekends if required.
**KEY RESPONSIBILITIES**:
Billings Bridge Shopping Centre is looking for a full time Marketing Coordinator. Working with the General Manager, the Marketing Coordinator will assist with delivering all facets of the Billings Bridge Shopping Centre marketing program. The position is multi-functional across a broad spectrum of responsibilities to help plan and execute the annual Marketing Plan in the following areas:
- Assist in coordination and execution of in-centre marketing events and programs;
- Continue to adapt and develop social media strategies in conjunction with the General Manager, including but not limited to: creating weekly, monthly and annual social media plans, coordination of video/photo shoots, copy writing, content generation and sourcing, influencer coordination, online ad purchasing, consistent measurement of analytics, recognizing trends/audience behavioral patterns, partner reporting and daily engagement;
- Work closely with retailer managers to feature brands, products and/or services that assist the stores in meeting their sales targets;
- Ensuring the shopping centre website is up to date with daily/weekly updates to the following web pages: retailer promotions, news and events and job descriptions;
- Produce monthly reports including traffic results, online engagement and usage statistics for the Billings Bridge website, e-newsletter and social media platforms, monthly event activations, advertising and public relations;
- Oversee day-to-day operations of the Guest Services Kiosk including scheduling;
- Oversee and develop strategies to increase Gift Card Sales;
- Training of Guest Service staff as required;
- Other duties as assigned by the General Manager.
**KNOWLEDGE/SKILLS/COMPETENCIES**:
- Experience in retail, shopping centre, or hospitality marketing, advertising, and special events;
- Previous experience managing staff is an asset;
- Computer literate and fully proficient with Word, Excel, PowerPoint, Outlook, Canva;
- Strategic and tactical background in social media marketing development and outreach (blogs, social networks, posts, video sharing sites, etc);
- Experience using website content management software (CMS) and Facebook Ads;
- Excellent written and verbal communication skills;
- Excellent project planning, research and analytical skills;
- Good problem-solving and critical thinking skills with a solution focused approach to challenges will mínimal supervision;
- Detail oriented self-starter with strong organizational, prioritizing and time management skills;
- Ability to effectively communicate with tenants, customers and contractors to provide support and complete projects;
- Willing to work flexible hours including early mornings, evenings and weekends;
- Must be able to provide clear criminal background check.
**EDUCATIONAL REQUIREMENTS**:
Undergraduate degree or diploma in marketing, public relations, communications, commerce or business administration preferred. Minimum two years of related marketing, event planning or business experience.
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