Marketing Communications Specialist

**Marketing Communications Specialist**

**Business: Home Medical Assistive Products Manufacturer**

**Who we are**:
HealthCraft Group is a leading Canadian based designer and manufacturer of fall prevention safety solutions for loved ones at risk of a fall in their living space. You will find our products worldwide in over 25 countries helping millions of loved ones daily to protect and extend their potential. Put simply, we are on a mission to make every space a safer place. This position provides an opportunity to work for one of Canada’s top companies in home health care products.

**Where are we heading**:
The **Marketing Communications Specialist** is driven to make an impact and has a demonstrated track record of creating a buzz. It is mission cricitial that the Specialist has the ability to create captivating social posts that get our audience engaged. The Specialist brings to the table a robust network of journalists and newsrooms.

Buckle up, the position is fast-paced and demanding with expectations that you fit and thrive within our nurtured HealthCraft culture which we curate and protect. This position provides an opportunity to start your journey working for one of Canada’s top companies in home health care products. Come to work every day knowing that what you do matters. HealthCraft changes lives, let it change yours. If you think you fit and have grit, continue reading.

**You are**:

- A creative storyteller
- Seasoned at building presentations and other material used for speaking engagements, awareness, education and advocacy
- A professional at stepping up to the mike and comfortable speaking to large groups
- A champion at securing press and media coverage
- A critical thinker and can problem solve
- A great team member and a natural collaborator who is eager to lend a hand
- A go-to resource and forward-thinking go-getter

**You are not**:

- A “status-quo is good enough” kind of person

**Your experience should include**:

- Degree or work experience in Communications, Journalism, Business, Marketing, or another related field
- The ability to write and communicate exceptionally well in English is essential
- Experience managing PR and Communications projects independently
- Experience managing social media in a professional setting, including a proven ability to grow engagement with target audiences
- High comfort level with Hootsuite, or other social media scheduling service
- High level of competency in Microsoft 365
- Working knowledge of WordPress, MailChimp, Klaviyo, Google Analytics is an asset

**Bonus points if you have any of these**:

- Presentation skills where your charisma is used to “spark a fire” and keep your audience engaged
- A portfolio of your social media highlight reel
- Experience working with ISO, quality assurance systems
- Experience working in a Lean Manufacturing environment
- Creative passion(s) such as musical instruments, visual arts, written word
- A competitive spirit that strives for the best in everything
- Experience with assistive products or care for older adults / accessibility
- A community service / volunteering history

**Duties & Responsibilities**:
**Public & Media Relations**
- Bring, build, and establish relationships with media outlets covering health, wellness, design, business, innovation and other related topics
- Proactively secure media coverage and respond to inbound inquiries
- Be the main point of contact for media inquiries
- Collect and write story pitches for journalists as part of our proactive media relations strategy
- Create compelling thought leadership content for brand publications, award submissions, and media releases
- Create and maintain media lists
- Manage a media section of the HealthCraft website in WordPress
- Prepare talking points for key messages prior to media interviews
- Attend events as required, for media relations purposes (including live social posts and photography)
- Track PR and engagement metrics to inform future strategies and tactics

**Social Media**
- Help develop and optimize HealthCraft’s social media strategy
- Manage HealthCraft social profiles, maintaining a constant stream of posts aligned to messaging, brand, channel and audience objectives
- Share and respond to community-generated content on a daily basis
- Grow impressions, followers and engagement
- Work with the Marketing Team to create and repurpose content for evergreen, awareness and promotional campaigns
- Work with the Design and Marketing teams to create and utilize visuals as needed for posts
- Assist and provide key insights for paid social media ad campaigns
- Track engagement and performance, updating weekly dashboards
- Suggest and implement strategic improvements for performance enhancements
- Analyze campaign performance and develop recommendations to optimize future campaigns
- Build Flow Automation strategies (subscription triggers, transactional, more)
- Utilize Klaviyo and Mailchimp best practices
- Le