Marketing Specialist

**Overview**

**Duties**
- Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic to our website.
- Conduct thorough market research to identify trends, customer needs, and competitive landscape.
- Manage and optimize e-commerce platforms, ensuring a seamless user experience and effective product management.
- Utilize SEO best practices to improve organic search rankings and enhance website visibility.
- Analyze campaign performance using Google Analytics and other analytics tools to measure success and inform future strategies.
- Oversee Facebook Advertising campaigns, optimizing for performance while managing budgets effectively.
- Collaborate with cross-functional teams to align marketing efforts with sales objectives and product launches.
- Utilize Adobe Creative Suite to design visually appealing marketing materials that resonate with our audience.
- Stay up-to-date with industry trends and emerging technologies to continually refine marketing tactics.

**Requirements**:

- Proven experience in digital marketing, with a strong understanding of e-commerce principles.
- Proficiency in SEO techniques and tools, including Google AdWords.
- Experience in conducting market research and analyzing data for informed decision-making.
- Familiarity with Facebook Advertising and other social media platforms for effective audience engagement.
- Strong sales acumen with the ability to align marketing strategies with sales goals.
- Knowledge of product management processes is a plus.
- Proficient in Adobe Creative Suite for creating compelling visual content.
- Experience with Google Analytics for tracking campaign performance metrics.
- Basic understanding of HTML is preferred for website updates and maintenance.
- Excellent budgeting skills to manage marketing expenses effectively.
- Strong communication skills with the ability to work collaboratively in a team environment. Join us as we strive to elevate our brand through innovative marketing initiatives. If you are passionate about digital marketing and eager to make an impact, we encourage you to apply

**Job Types**: Full-time, Permanent

Pay: $20.00-$30.00 per hour

**Benefits**:

- Dental care
- Extended health care
- Life insurance
- On-site parking
- RRSP match
- Vision care

Work Location: In person