Demand Generation Specialist

2 days ago

Toronto, Canada Limelight Software Full time

**The Opportunity**

Limelight Software is growing and we are looking to add a **Demand Generation Specialist **to our high-energy team

Your primary responsibility will be to generate and nurture high quality leads for the organization using different marketing channels. You will work closely with the sales & marketing teams to identify target audiences, develop campaigns, and optimize lead generation efforts.

**Title**: Demand Generation Specialist
**Location**:Toronto, Ontario (Hybrid work model)
**Hours**: Full-time, Flexible hours
**Perks**:Extended Healthcare and Dental Package; Employee Development Reimbursement Program

**A bit more detail about the role**:

- Spearhead lead generation campaigns to drive qualified leads and meet company targets
- Assist with the development, implementation, tracking, measurement, and optimization of all marketing automation
- Become an expert and our “go to” for strategic campaign efforts
- Conduct market research and competitor analysis to stay updated on industry trends and identify new opportunities for lead generation
- Identify opportunities for optimizing performance marketing campaign setup
- Use data driven approach to boost conversions for all customer and client communication channels
- Develop and implement strategies for successful conversion of clients in a B2B marketing capacity
- Stay up to date with the latest lead generation tools, techniques, and best practices, and recommend their implementation when appropriate

**Qualifications**:

- Bachelor's degree in marketing, business administration, or a related field.
- 2 + experience in a similar role, with a focus on lead generation and marketing campaigns.
- Strong understanding of marketing principles and lead generation strategies.
- Proficient in using marketing automation and HubSpot
- Excellent analytical skills with the ability to track, measure, and optimize lead generation campaigns.
- Creative mindset with the ability to develop compelling content and campaign ideas.
- Strong written and verbal communication skills.
- Results-oriented with a focus on achieving targets and driving business growth.
- Detail-oriented with strong organizational and project management skills.
- Ability to work effectively in a fast-paced, team-oriented environment.

**About Limelight Software**

Limelight is rapidly growing in the world of B2B SaaS. Our platform automates manual spreadsheet processes so businesses can spend more time on insights. As we continue to scale, it's important to us to nurture the culture we have built where team members work closely together to solve problems, innovate and get creative. We are hardworking, we are serious and we put our Team First

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