Marketing Specialist

Marketing Specialist (Digital & Demand Generation) Join to apply for the Marketing Specialist (Digital & Demand Generation) role at McFadyen Digital . McFadyen Digital is the leading advisor and implementer of eCommerce Marketplace solutions. Over 15 years, we have built platforms that generate billions of dollars in GMV, supporting 10% of the Fortune 500 and over 250 global brands such as ABB, AB InBev, and American Eagle Outfitters. We operate offices across the US, Brazil, and India, and are proud of our Great Place to Work certification. Learn more about us at our website: Job Description We’re seeking a Marketing Specialist who will support the execution of digital programs that generate awareness, engagement, and qualified leads. You will work closely with the SVP of Marketing to implement campaigns, monitor performance, manage assets, and help improve our marketing operations. This is an ideal role for someone with foundational experience who wants broad exposure to modern B2B marketing. Top 5 Responsibilities Support multi-channel campaign execution – Assist in building and running campaigns across paid search, paid social, email, website updates, and retargeting based on strategic direction from the SVP of Marketing. Build and manage basic email and nurture workflows – Create email sends, segment lists, set up simple automation sequences, and maintain contact databases within HubSpot or similar platforms. Coordinate content and marketing assets – Work with internal teams to gather creative, update landing pages, assist with webinar and partner promotions, and ensure campaigns launch successfully. Collect, organize, and report performance data – Track metrics such as impressions, clicks, leads, CPL, and funnel movement; provide weekly summaries and highlight any anomalies or opportunities for improvement. Maintain tracking, QA, and marketing operations tasks – Ensure UTMs, pixels, forms, landing pages, and CRM fields are accurate and functioning; collaborate with internal teams to troubleshoot issues. Additional Responsibilities Assist with paid media setup and monitoring (Google Ads, LinkedIn, Meta) under guidance. Support SEO and content promotion efforts by conducting keyword checks and sharing performance insights. Manage updates to the website or landing pages using templates or CMS tools. Help coordinate events, webinars, and partner marketing activities. Research new tools, channels, and techniques; propose small tests when appropriate. Maintain organized documentation for campaigns, audiences, templates, and processes. Top 5 Qualifications 3-5 years of experience in digital marketing or marketing coordination roles. Exposure to paid media, email marketing, CRM/automation tools, or analytics is preferred. Strong attention to detail and comfortable with data. Able to pull metrics, work in spreadsheets, and identify trends or errors. Familiarity with HubSpot or similar marketing automation platforms. (Salesforce, Pardot, Marketo, Mailchimp, ActiveCampaign, etc. are also relevant.) Basic understanding of digital channels (e.g., Google Ads, LinkedIn Ads, social media, landing pages, email campaigns). Excellent communication skills and the desire to learn quickly. Thrives in a fast‑paced environment and enjoys being part of an integrated marketing team. Other Preferred Qualifications Experience with Google Analytics, tag managers, or basic CRO concepts. Comfortable editing simple web pages or landing pages (no coding required). Experience supporting webinars or virtual events. Exposure to B2B marketing or eCommerce technology is a plus. Ability to manage multiple small tasks and deadlines. Experience using generative AI tools for content drafting or research. Additional Information A career with thought leaders who literally wrote the book on Marketplace Best Practices. A career in the fast‑paced world of retail eCommerce, digital marketplaces, and platform businesses. A career with first movers who are deploying new business models and strategies worldwide. A career in a flat management structure without a rigid hierarchy and bureaucracy. A career in a culture that rewards creativity and innovation, risk‑taking and teamwork. McFadyen’s goal is to ensure that our clients are able to maximize the return on their technology investment by providing better service to their clients, partners, and internal teams. McFadyen Digital is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity/expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable. Seniority level: Mid‑Senior level Employment type: Full-time Job function: Information Technology Industries: Software Development and IT Services, IT Consulting #J-18808-Ljbffr