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Ecommerce Marketing Manager

2 weeks ago

Vancouver, Canada Once More Luxury Boutique Full time

**About Once More Luxury Boutique**

**Once More Luxury** is a Vancouver-based boutique specializing in the resale of authentic, high-end designer fashion. Our carefully curated collection features pre-loved luxury handbags, clothing, accessories, and footwear from iconic brands such as Hermès, Chanel, Louis Vuitton, and more.

At **Once More Luxury**, we believe that timeless style should be sustainable. Every piece we offer goes through a rigorous authentication and quality control process, ensuring that our clients can shop with full confidence. Whether you're a seasoned collector or new to the world of luxury, our boutique provides a personalized and trusted experience—online and in person.

We’re proud to serve a community that values conscious shopping, quality craftsmanship, and luxury reimagined.

**Overview**
We are seeking a dynamic and results-driven E-Commerce Marketing Manager to join our team. In this role, you will be responsible for developing and executing innovative marketing strategies that enhance our online presence and drive sales growth. You will collaborate with cross-functional teams to optimize our e-commerce platform, ensuring a seamless customer experience while leveraging data analytics to inform decision-making.

**Responsibilities**

Shopify Website Management
- Maintain and update Shopify product listings, collections, and landing pages
- Optimize product titles, tags, and descriptions for SEO and conversion
- Ensure website is visually aligned with brand (including homepage banners, featured items, etc.)
- Monitor site performance and troubleshoot technical issues with developers if needed

SEO (Search Engine Optimization)
- Conduct keyword research to guide content and product listing optimization
- Implement on-page SEO best practices (metadata, alt tags, internal linking, structured data)
- Monitor organic search performance using Google Search Console and SEO tools
- Identify and pursue backlink opportunities or partnerships to build domain authority
- Segment audience lists to target relevant customer groups
- Track open rates, click-throughs, and conversions to refine strategy

Data, Analytics & Reporting
- Monitor key metrics: traffic sources, conversion rates, bounce rates, etc.
- Provide regular marketing performance reports with actionable insights
- Identify top-performing products, pages, and customer behavior trends

Marketing Strategy & Innovation
- Assist in developing seasonal or campaign-based marketing plans
- Stay up to date on e-commerce trends, Shopify features, and algorithm changes
- Propose new tools, platforms, or approaches to improve efficiency and growth
- Coordinate promotional activities like sales, flash drops, or loyalty offers

**Qualifications**
- Proven experience in e-commerce marketing or digital marketing roles.
- Strong understanding of graphic design principles and experience.
- Fashion industry experience prefered.
- Excellent research skills with the ability to analyze data and derive insights.
- Strong communication skills, both written and verbal, with a keen eye for detail.
- Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
- A passion for staying updated on industry trends and emerging technologies in e-commerce.
- Must detail oriented and have basic luxury fashion knowledge
- Must be reliable and corporated.

Join us in shaping the future of our online business

**Job Types**: Part-time, Freelance

Pay: $30.00-$37.65 per hour

Expected hours: 20 - 30 per week

**Benefits**:

- On-site parking

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- shopify: 3 years (preferred)

Work Location: Hybrid remote in Vancouver, BC V6Z 1P6