Digital Media Lead
2 days ago
**Company Overview**
Data Ad has been a leader in providing exceptional communication services for over 40 years. Our clients include the **largest pharmaceutical companies in the industry**, both domestically and abroad. Join our team to work on some of the most innovative tactics in the pharmaceutical marketing industry.
**Summary**
We’re looking for a strategic, digitally-savvy Digital Media Lead to drive media planning, buying, and strategy for our pharmaceutical and life sciences clients in Canada. This is a client-facing role within our communications team, perfect for someone with deep experience in regulated industries, an analytical mind, and a passion for performance media.
You’ll lead the charge on digital media strategy, manage multi-channel campaigns (programmatic, social, search, video), and collaborate closely with internal teams and external partners. You should have strong knowledge of **Canadian pharmaceutical advertising regulations (PAAB, ASC)**, and experience delivering compliant, impactful media plans in that environment.
**Key Responsibilities**
- Develop and lead **end-to-end digital media strategies** for pharma and healthcare clients, ensuring compliance with Canadian regulatory guidelines
- Oversee the planning, execution, optimization, and reporting of **multi-channel digital campaigns** (e.g., paid search, programmatic display, paid social, video, native, etc.)
- Serve as a **strategic partner** to clients and account teams, offering insights, trends, and recommendations to improve media performance
- Collaborate with creative, analytics, and account teams (internal and external) to align media strategy with broader campaign goals
- Work with internal teams to track KPIs, manage budgets, and deliver campaign performance reports
- Stay current with industry trends, tools, and platforms, with a strong understanding of audience targeting
**Requirements**:
- 5-8+ years in digital media planning and buying, with **at least 2 years in Canadian pharma or regulated healthcare**
- Understanding of PAAB, ASC, and other applicable Canadian regulations
- Proven experience leading **client-facing** digital media strategy in an agency setting
- Hands-on experience with platforms such as **Google Ads, DV360, Meta Ads Manager, LinkedIn, and programmatic DSPs**
- Data-driven mindset with experience using analytics tools like **Google Analytics, Adobe Analytics, or similar**
- Strong project management and communication skills
- Passion for innovation, testing, and improving campaign performance
Pay: From $60,000.00 per year
**Benefits**:
- Dental care
- Extended health care
- Flexible schedule
- Paid time off
- Work from home
Flexible language requirement:
- French not required
Schedule:
- Monday to Friday
**Experience**:
- agency: 1 year (preferred)
Work Location: Hybrid remote in Montréal, QC H4B 2T2
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