Digital Marketing Specialist

Vovia is different. We think you’ll feel those differences in a few key ways - the people you’ll work with, our focus on continual innovation and development, and our commitment to support you on the path that works for you.

We are looking for a full-time, results-oriented, Digital Marketing Specialist for our Digital Media Team based out of Calgary to help plan and execute PPC/SEM campaigns for our clients.

**About Us**

Vovia is a leading marketing, media, and data analysis agency. We believe that success comes from focusing on our people, creating an environment where everyone is free to be themselves, feels supported, and is doing meaningful work together.

**What We Offer**
- To be part of a dynamic team in a highly collaborative environment.
- Recognition - everyone is a contributor.
- To be part of a culture that focuses on continuous improvement and innovation - it really is embedded in everything we do.
- Other benefits designed to help you be the best you can be in life and at work including team builders, benefits and health spending account, ongoing training and professional development, and performance-based bonus plan.
- Flexible hybrid work environment.

**Our Commitment to Diversity**

**What We’re Looking For**

**About You**

You’re analytical, always learning, and love a challenge. You work well independently but also enjoy working with awesome people in a team setting. Your last boss would describe you as dependable, detail-oriented and well-organized. You’re curious and always learning about the latest digital marketing techniques.

**About the Role**

This role involves the planning, implementation and optimization of digital advertising campaigns for clients, across platforms such as Google Ads, Meta, LinkedIn, Bing etc. This role requires a strong desire to deliver results in the form of increased leads, sales, or qualified traffic, as well as an appetite for meeting and exceeding client goals. It’s a great opportunity for an analytically-minded person with a passion for KPI-driven marketing.

**What You’ll Be Doing**
- Advise on digital advertising needs and develop advertising strategies.
- Development of and implementation of ad campaigns.
- Advise on ad creative and/or write ad copy.
- Ongoing account optimizations based on client goals.
- Preparation of monthly and ad hoc reports.
- Work collaboratively with our Client Services, Marketing Intelligence and Offline Media teams.
- Report on results to clients in a clear, professional and effective manner.

**What You’ll Need to Be Successful**

**Must Haves -**
- 3+ years minimum of hands-on experience managing digital media campaigns (the more experience, the better).
- Day-to-day experience managing Google Ads and Meta campaigns is required. Other digital channels are a plus.
- Familiarity with running E-commerce campaigns. Including experience with Google Merchant Center and E-commerce websites such as Shopify and Magento.
- Have valid Google Ads, Google Analytics and Facebook Blueprint certifications.
- A bachelor's degree in business (marketing or other relevant field) is desirable.
- Experience managing campaign budgets of all sizes is required.
- Ability to manage multiple projects simultaneously while maintaining a high level of quality and attention to detail.
- Superior data analysis skills.
- Strong Google Sheets and Microsoft Excel skills.
- Excellent communication skills, both verbal and written (English required at minimum), with the ability to explain complex technical concepts to non-technical stakeholders.
- Have experience working with marketing data sets.
- Be entrepreneurial and have an eagerness to generate new approaches, spot opportunities, and initiate action.
- Should be able to derive actionable insights data.
- Have an openness to diverse ideas and perspectives.
- Bring a “can-do” attitude and value teamwork.
- Have the ability to build effective working relationships and quickly establish credibility in new areas of work.

**Working Conditions**:

- Fast-paced environment with multiple projects and deadlines.
- Based in Calgary, Alberta ready to work in a hybrid model with in-office time required.