Communications Specialist

Company Description

Canada Goose isn't like anything else. We’ve built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. Our purpose-based platform HUMANATURE and philosophy that humans are a part of nature and nature is a part of us informs everything we do. From the materials we use to the products we make, everything is meticulously crafted and built to last. At Canada Goose we endure any condition, observe every detail, and take the long view in order to keep the planet cold and the people on it warm.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.

Job Description

The Communications Specialist is a vital part of the Global Communications team, assisting in the development and execution of the Corporate Communications strategy and its day-to-day execution. This position requires expert media relations skills, a passion for writing, exceptional organization skills, with a keen attention to detail.

You are a strategic thinker, a reliable team player, dedicated to being a “keeper of the brand” and passionate about working with a growing team to educate, excite and engage audiences with powerful stories through a consistent voice.

Qualifications
**Key Responsibilities**:

- Assist in the development and execution of global Communications plans and initiatives, with a concentration on Corporate Communications activities
- Support the planning, organization and execution of Communications related activations, including events, press trips, factory/office visits, etc
- Support the team in management of Communications agencies in North America, EMEA and APAC
- Proactive and reactive media relations including drafting pitches, key messages, interview briefs, press releases, media alerts, etc
- Develop and update global press materials (media kit, presentations, fact sheets, etc)
- Build and foster strong relationships and engage with reporters to create and maximize media opportunities
- Work cross functionally to optimize impact and ensure consistent voice and success of integrated activities
- Work closely with Director to track departmental budget
- Proactively contribute creative, fresh ideas that will help move the brand and company forward
- Manage the measurement of Communications activities, including project recaps, as well as monthly and annual metrics

**Knowledge, Skills and Attributes**:

- Expertise, understanding and knowledge of the media landscape across all mediums, with a particular focus on Canada and the United States; though global experience is an advantage
- “Finger on the pulse” of current events, sustainability/CSR and the larger fashion/apparel/luxury industry
- Energetic, flexible, collaborative and proactive in bringing forward actionable ideas
- Stellar and articulate communicator, with strong writing, verbal and presentation skills
- Experience with managing a budget and invoicing
- Extremely detail oriented with strong organization and time management skills
- Strong ability to multi-task and “roll up sleeves” to get the job done
- Thrives in a fast-paced, dynamic environment and operates with a sense of purpose and urgency
- Fashion and Luxury brand experience is an advantage
- 3 - 4 years of experience in a public relations, communications or media relations related position; agency experience preferred
- University degree or college diploma in marketing, public relations/communications, or journalism related field preferred
- Demonstrated experience and proven relationships/coverage with media in Canada and the United States; corporate-focused experience is preferred

**Working Conditions**:

- Hybrid working environment
- 5% Travel