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Brand & E-commerce Manager

2 weeks ago

Toronto, Canada Sbenati Enterprises Full time

Overview

Zazamint is a new **luxury lifestyle brand** bringing premium mints and gum infused with high-quality xylitol to market. We are seeking a **dynamic, results-driven Brand, E-Commerce & Events Manager** to lead our digital presence, oversee our e-commerce launch, and execute high-profile events.

This role requires a balance of **hands-on execution** and **team leadership**: you’ll build and manage our online store, craft our brand identity, lead events, and help recruit, train, and manage additional talent or freelancers as we scale.

Duties & Responsibilities

**E-Commerce & Digital**
- Build and manage our Shopify (or similar) online store.
- Oversee product sourcing, vendor coordination, and fulfillment logistics.
- Implement SEO, conversion optimization, and paid advertising campaigns (Google Ads, Facebook/Instagram Ads).
- Track analytics and KPIs, using data to refine strategies.

**Brand & Marketing**
- Define and grow Zazamint’s luxury brand voice across social, web, and campaigns.
- Manage social media strategy to build hype and engagement.
- Coordinate production of premium branded content (photo, video, copy).
- Plan and execute influencer, PR, and digital campaigns.

**Events & Experiences**
- Plan and execute **prelaunch and promotional events** that reflect our luxury positioning.
- Manage event logistics, vendors, and creative partners (photographers, videographers, DJs, etc.).
- Ensure seamless guest experiences and capture content for digital amplification.
- Handle budgets, contracts, and post-event reporting.

**Leadership & Team Building**
- Identify skill gaps and hire, onboard, or train additional staff as needed.
- Manage relationships with freelancers, agencies, and creative partners.
- Ensure brand consistency across all outputs — whether in-house or outsourced.
- Build scalable processes for marketing, events, and operations.

**Qualifications**:

- Proven experience in **e-commerce management and digital marketing**.
- Event planning and execution experience (luxury, lifestyle, or corporate).
- Strong leadership skills — able to recruit, train, and manage staff or freelancers.
- Skilled in Shopify, Google Analytics, SEO, and paid digital campaigns.
- Excellent project management and multitasking ability.
- Strong copywriting and content direction skills.
- Bonus: design background (Adobe Creative Suite) or experience in luxury/lifestyle brands.

What We Offer
- A chance to **build a luxury brand from the ground up**.
- Direct influence on both **digital growth and live brand experiences**.
- Competitive salary **($55,000-$75,000 CAD)** depending on experience.
- Performance-based bonuses tied to growth milestones.
- Career growth opportunities into senior leadership as Zazamint scales.

**How to Apply**
Send your resume, cover letter, and examples of relevant work (e-commerce projects, campaigns, and/or events you’ve managed).

Pay: $55,000.00-$70,000.00 per year

**Experience**:

- Project Management: 2 years (required)

Work Location: Hybrid remote in Toronto, ON