PPC Manager
6 days ago
**Overview**:
**Key Responsibilities**:
- Develop and implement comprehensive PPC strategies to achieve company goals and objectives.
- Manage and optimize PPC campaigns across Google Ads, Bing Ads, social media platforms, and other relevant channels.
- Conduct keyword research, competitor analysis, and market research to identify opportunities and improve campaign performance.
- Create and test ad copy, landing pages, and targeting strategies to maximize conversion rates and ROI.
- Monitor and analyze campaign performance, providing regular reports and insights to stakeholders.
- Manage and allocate budgets effectively to ensure efficient use of resources.
- Collaborate with the marketing team to align PPC efforts with overall marketing strategies.
- Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve PPC strategies.
**Qualifications**:
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Minimum of 3 years of experience in managing PPC campaigns with a strong focus on Google Ads and other digital advertising platforms.
- Proven track record of driving successful PPC campaigns and achieving measurable results.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience with PPC tools and platforms, such as Google Ads, Bing Ads, SEMrush, and Google Analytics.
- Excellent communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously.
**Preferred Skills**:
- Google Ads certification and other relevant industry certifications.
- Experience with display and video advertising.
- Familiarity with A/B testing and **conversion rate optimization**.
Pay: $50,000.00-$55,000.00 per year
Additional pay:
- Bonus pay
- Overtime pay
**Benefits**:
- Casual dress
- Dental care
- Discounted or free food
- Extended health care
- On-site parking
- Paid time off
- Vision care
Flexible language requirement:
- French not required
Schedule:
- Monday to Friday
Application question(s):
- What metrics do you consider most important when analyzing Google search ad campaign performance, and how do you use these metrics to make data-driven decisions?
**Location**:
- Calgary, AB T2R 1M1 (required)
Work Location: In person
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