SEO & Digital Marketing Specialist

Our Invisible Empire is seeking a talented individual to join our team as an **in-office** **SEO & Digital Marketing Specialist. **In this dynamic role, you will be responsible for driving organic traffic through SEO Strategies and managing paid advertising campaigns across various platforms for 12+ companies. If you have a passion for SEO, PPC, and digital marketing, along with a keen eye for copywriting, we want to hear from you

Our Invisible Empire is a business consulting and networking agency that specializes in upscaling small businesses and supporting entrepreneurs in all areas of business. We believe that success is determined by ensuring our staff feel supported and comfortable to put their best self forward. At Our Invisible Empire, an **SEO & Digital Marketing Specialist** enables us to provide our clients with a foundation to further develop their digital presence through means of organic and paid advertising strategies.

At Our Invisible Empire, we prioritize work-life balance, ensuring our employees enjoy long weekends every week by having every Friday off.

**Responsibilities**:

- Develop and implement effective SEO strategies to increase organic traffic and improve search engine rankings
- Manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and others to drive targeted traffic and conversions while working within the designated spend budget
- Google Ads and Google Analytics onboarding
- Regularly conduct thorough Keyword research, competitor analysis, and performance tracking
- Utilize Google Analytics, Google Tag Manager, and Google Search Console, and SEMrush for data analysis
- Stay updated on SEO, PPC, and digital marketing trends and best practices
- Conduct copywriting for blogs, website content, and meet monthly keyword targeting quotas
- Regularly monitor target keyword rankings and perform SEO forecasting
- Create and present proposals for clients and generate weekly and monthly reports
- Assist in website development

**Qualifications**:

- Strong analytical skills and attention to detail
- Organized and able to multitask and prioritize efficiently
- Great communicator, both verbally and written
- Proven experience in SEO, SERP, and SEM
- Proficiency in Google Ads, Google Analytics (GA4), Google Tag Manager, and Search Console
- In-depth knowledge of keyword research and SEO tools, specifically SEMrush
- Excellent analytical skills with the ability to interpret data, generate insights, and optimize campaign performance
- Experience in copywriting and website management
- Ability to work independently and as part of a team

If you’re ready to take your career as an **SEO & Digital Marketing Specialist **to the next level, please submit your resume and a cover letter outlining your relevant experience and why you’d be a great fit for this role. Don’t forget to include examples of successful SEO and PPC campaigns you’ve managed.

**Job Type**: Part-time

Pay: $21.00-$25.00 per hour

Expected hours: 28 - 32 per week

**Benefits**:

- Casual dress
- Company events
- Extended health care
- On-site parking
- Store discount
- Vision care

Schedule:

- Day shift
- No weekends

Application question(s):

- When are you available to start?
- What SEO tools are you familiar with?

**Experience**:

- SEO: 2 years (preferred)
- WordPress: 2 years (preferred)
- Shopify: 2 years (preferred)
- Paid Ad Management (Google Ads, FB Ads etc.): 2 years (preferred)
- Copywriting: 2 years (preferred)

Licence/Certification:

- Google AdWords Certification (preferred)
- Google Analytics Certification (preferred)

**Location**:

- Calgary, AB T2H 1Z5 (preferred)

Work Location: In person