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The position requires strong leadership skills to manage direct reports and external agencies, as well as cross-functional collaboration. **KEY RESPONSIBILITIES**: **Strategy and Leadership**: - Develop and refine holistic digital media strategies across various platforms and channels (e.g., search, social, programmatic display, video, ctv, broadcast, etc) to achieve specific marketing goals & drive high value behaviours. - Work closely with Marketing Applied Science teams to utilize in-depth audience research, competitive analysis, and market trend analysis to inform strategic recommendations. - Define target audiences, media mix, budget allocation, and key performance indicators (KPIs) for all campaigns. - Stay abreast of the latest digital media trends, technologies, and best practices to ensure our strategies remain cutting-edge - Lead & Develop full funnel media planning across national brands and regional teams. **Relationship Management**: - Manage relationships with external media agencies, ad tech vendors, and platform representatives (e.g., Google, Meta, TikTok) to foster strong partnerships and ensure access to the latest tools and insights. - Collaborate effectively with internal marketing teams, sales, and product development to ensure media strategies support broader business objectives **Cross-functional Collaboration**: - Interface with Web Platform, Product Marketing, MarTech, Marketing Applied Science, Media & Customer Lifecycle Management teams. - Coordinate with design, technology, and MarTech teams to ensure effective feature delivery - with a a focus on Test & Learn, experimentation to optimize content and features. - Work with global teams to ensure consistent brand experiences in customer execution. **Performance Optimization**: - Establish governance of media KPIs that are aligned with delivering on business outcomes (sales). - Lead forecasting/planning activities that are closely aligned with retail activities. - Oversee significant media budgets across national & regional levels ***Qualifications**: - **Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree is a plus.**: - **8+ years of progressive experience in digital media strategy, planning, and buying, either in-house or at a media agency.**: - **4+ years of experience in a leadership or management role, overseeing a team of media professionals**: - **Excellent project management and analytical skills.**: - **Experience managing significant digital media budgets.**: - **Expertise in various digital advertising platforms (e.g., Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Ads, DSPs like The Trade Desk, DV360).**: - **Proficiency in web analytics platforms (e.g. Adobe Analytics).**: - **Strong understanding of ad serving technologies, measurement methodologies, and attribution models.**: - **Familiarity with Media Mix Models**: - **Ability to present to senior leadership and dealership partners on a regular basis**: - **Experience leading a team and delegating workload**: - **Strong strategic thinking and ability to connect media tactics to business outcomes.**: - **Proven ability to lead agency partners and cross-functional teams in large organizations.**: - **Strong understanding of digital creative, media, and measurement practices.**: - **Global market experience and budget management skills.**: - **Excellent written and verbal communication skills.**: - **Automotive brand experience is a plus.** **Join Us**: At General Motors, we’re not just transforming marketing; we’re setting the pace for the industry. If you’re ready to lead with influence, embrace change, and drive the brand towards a future of creative brilliance, we want to hear from you.** **Benefits**: **The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others**: - **Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.** - **Healthcare, dental and vision benefits including health care spending account and wellness incentive.** - **Life insurance plans to cover you and your family.** - **Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.** - **GM Vehicle Purchase Plan for you, your family, and friends.** **GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.** ** ** **About GM**: Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. **Why Join Us**: We believe we all must make a choice every day - individually and collectively - to dr
