Social Media Strategist

1 week ago

Oshawa, Canada Durham College Full time

Do you have a passion for excellence and a drive to innovate? Are you experienced and confident working in the rapidly evolving of world media marketing? If so, consider the full-time position of Social Media Strategist in Professional and Part-time Learning.

**The Social Media Strategist will be responsible to**:

- Develop, test and implement social media marketing strategies for PPL that are aligned to the overarching marketing strategies developed by Communications and Marketing, in order to successfully promote new and existing programs, courses and other offerings that will increase PPL’s registrations and revenues.
- Serve as the first point of contact for PPL in the social media environment on a day-to-day basis, routinely posting to and monitoring all PPL social media channels, promptly and appropriately responding to inquiries, complaints and suggestions, as well as escalating these where required.
- Maintain the PPL website on an ongoing basis to ensure it is consistently up-to-date, user-friendly and engaging.
- As appropriate, liaise with Search Engine People to monitor the effectiveness of PPL’s website.
- Conduct social media marketing research and prepare analyses/recommendation reports for the executive dean and the PPL management team regarding marketplace trends, the effectiveness of PPL’s marketing activities, and the marketing activities of competing organizations.
- Use Salesforce, and working with input from PPL managers, write and distribute marketing and operational communications to students as well as industry connections.
- Provide leadership for the marketing aspects of any PPL special events such as Open House, webinars, etc.
- Manage all marketing expenditures paid directly by PPL to optimize ROI and ensure adherence to budgets and Durham College policies.

**Qualifications**:

- Minimum of three years of experience in a social media role supporting a business.
- Strong understanding of brand management principles and best practices.
- Strong skills in working with a wide range of social media platforms for business, including but not limited to Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.
- Technology skills sufficient to maintain the PPL website (e.g. intermediate-level HTML, video editing software, etc.)
- Excellent relationship-building and collaboration skills as well as the ability to work independently in a fast-paced environment
- Strong critical thinking, strategic thinking and creativity skills
- Solid understanding of CASL
- Exceptional organizational skills and attention to detail
- Superior customer service and online community management skills
- Strong verbal and written communication skills across a wide range of mediums, with the ability to simplify and communicate complex issues to a range of audiences
- Proactive, flexible and self-motivated with sound judgment and strong decision-making skills
- Capable of handling sensitive and confidential information with discretion
- High levels of personal accountability, credibility and integrity
- Basic project management skills
- Working knowledge of Salesforce

**Required Skills**:
$61,545 to $76,930

Required Experience

  • Social Media

    1 week ago

    Oshawa, Ontario, Canada DEAL Business Design Full time $45,000 - $70,000 per year

    Company:DEAL BUSINESS DESIGNLocation:Remote (Durham Region, Canada)Employment Type:Part-Time, at the beginning 10 hour weekly (with clear intent to transition to Full-Time Employee)Experience Level:Beginner to mid-levelCompany DescriptionAt DEAL Business Design, we transform businesses with strategic solutions that drive growth, efficiency, and innovation....

  • Office Administrator Specializing in Social Media Marketing

    7 days ago

    Oshawa, Canada Accl group Full time

    **Overview** We are seeking an enthusiastic and detail-oriented Office Administrator with a passion for social media marketing to join our dynamic team. In this role, you will combine administrative expertise with creative social media skills to support the day-to-day operations of our office while enhancing our online presence. If you’re a multi-tasker...

  • Social Media

    1 week ago

    Oshawa, Canada Hardy John's Bar & Grill - OSHAWA Full time

    **About Us**: Hardy Johns Bar & Grill is a lively and energetic restaurant known for great food, cold drinks, and a fun atmosphere. We're on the lookout for someone eager to grow with us as a Social Media & Marketing Coordinator. This is a hybrid role where you’ll not only help drive our digital presence but also work hands-on in the restaurant, supporting...

  • Media Strategy Lead

    4 weeks ago

    Oshawa, Canada General Motors Full time

    This rol e is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre at least three times per week.Reporting to the Sr. Media Strategy Lead at General Motors, the Media Strategy Lead will be responsible for developing, planning, and executing tactical digital media strategies for Cadillac at regional...

  • Media Strategy Lead

    3 weeks ago

    Oshawa, Canada General Motors Full time

    This rol e is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre at least three times per week. Reporting to the Sr. Media Strategy Lead at General Motors, the Media Strategy Lead will be responsible for developing, planning, and executing tactical digital media strategies for Cadillac at regional...

  • Sr. Media Strategy Lead

    4 weeks ago

    Oshawa, Canada General Motors of Canada Full time

    Job Description Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre or Oshawa Elevation Centre three times per week, at minimum. ROLE SYNOPSIS Reporting to the Media Strategy Manager at General Motors, the Media Strategy Lead (Brand Focus) will be responsible for developing,...

  • Digital Media Coordinator

    5 days ago

    Oshawa, Canada The Nooks Full time

    We are in search of a talented **Digital Media Coordinator** to join our remote team and be part of a community-driven movement that’s all about our makers, their stories, and beautiful, handmade products. **ROLE OVERVIEW** The Digital Media Coordinator creates and manages the overall look and feel of various types of content and posts on The Nooks...

  • Office Administrator Specializing in Social Media Marketing

    2 weeks ago

    Oshawa, ON LH C, Canada ACCL Group Full time $80,000 - $104,000 per year

    OverviewWe are seeking an enthusiastic and detail-oriented Office Administrator with a passion for social media marketing to join our dynamic team. In this role, you will combine administrative expertise with creative social media skills to support the day-to-day operations of our office while enhancing our online presence. If you're a multi-tasker who...

  • Nookie Experience, Media Coordinator

    2 weeks ago

    Oshawa, Canada The Nooks Full time

    **ROLE OVERVIEW** The Nookie Experience Media Coordinator creates various types of content and posts on The Nooks online platforms and social media. Their job is to ensure that all the marketing materials have a consistent design and to determine the best way to present those concepts to a target audience, with the goal to convert followers into customers...

  • Real Estate Social Media

    2 weeks ago

    Oshawa, Canada Land & Gate Real Estate Inc., Brokerage Full time

    **Overview** **Hours** Monday, Wednesday and Friday - 4-8 hours a day, depending on what is needed for that day. **Duties** - Develop and execute comprehensive marketing plans for property listings, ensuring alignment with overall business objectives. - Utilize SEO best practices to optimize online content, improving visibility and search rankings. -...