Content & SEO Specialist

1 day ago

North Vancouver, Canada AspenClean Full time

At AspenClean, we’re on a mission to transform the way people clean - making it safer, healthier, and more sustainable. Our products are 100% toxin-free, eco-friendly, and made from organic, plant-based, biodegradable ingredients. Unlike many conventional cleaners that rely on harsh artificial chemicals, AspenClean offers a natural alternative that supports both personal wellbeing and a healthier home environment.

**About The Role**

We are looking for a talented **Content & SEO Specialist** to join our marketing team at our North Vancouver office. In this role, you’ll be responsible for crafting high-quality content that drives organic traffic while optimizing our website and blog for search engines. You’ll also collaborate closely with the marketing team to integrate content into our **marketing automation** systems, helping us deliver personalized experiences to our customers. If you're passionate about eco-friendly solutions, love SEO, and have experience working with marketing automation platforms, we want you on our team

**Responsibilities**
- **Content Strategy**: Develop and execute content strategies to increase organic traffic, enhance brand awareness, and engage customers across digital platforms.
- **SEO Optimization**: Optimize all content for SEO, including blog posts, service pages, and landing pages, to ensure high search engine rankings.
- **Keyword Research & Content Planning**: Perform detailed keyword research to identify opportunities, optimize existing content, and guide future content creation.
- **Content Creation**: Write compelling, high-quality content that aligns with AspenClean’s sustainable brand voice, including blogs, articles, website copy, social media copy and more.
- **Website & Blog Management**: Collaborate with the Website Specialist to ensure that content on the website is aligned with SEO best practices and provides an excellent user experience.
- **Analytics & Reporting**: Use tools like Google Analytics, SEMrush, or Ahrefs to track performance, monitor SEO results, and generate detailed reports.
- **Collaboration**: Work closely with the social media, paid ads, and PR teams to ensure content supports and enhances overall marketing campaigns.

**Requirements**:

- **Experience**: 2+ years of experience in content writing, SEO, and digital marketing.
- **SEO Expertise**: Proven knowledge of on-page and off-page SEO techniques, keyword research, and proficiency with SEO tools (e.g., Google Analytics, SEMrush, Moz).
- **Content Creation**: Strong writing skills with the ability to produce engaging, clear, and impactful content across multiple channels.
- **Website Management**: Experience with content management systems
- **Analytical Mindset**: Comfortable with data-driven decision-making and performance tracking.
- **Passion for Sustainability**: An interest in eco-friendly practices and sustainability is a huge plus
- **Bachelor’s degree**in marketing, communications, or a related field preferred

**Job Types**: Full-time, Permanent

Pay: $50,000.00-$70,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Extended health care
- Store discount

Ability to commute/relocate:

- North Vancouver, BC V7H 0A2: reliably commute or plan to relocate before starting work (required)

Work Location: In person

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