SEO/sem Specialist
16 hours ago
At BACKBONE, we are looking for a SEO/SEM Specialist. If you have what we are looking for, go ahead and be part of our team
Vancouver
Full Time
SEO/SEM Specialist
**Job description**:
SEO/SEM Specialist (Expresia)
Full-time position at 40 hrs/week
**Hiring office**: Vancouver, Canada Location: Remote - Americas & Europe (or 2 - 4 hours or more of overlap with 8 AM-4 PM PST.)
**Role/Purpose**:
As a contributing member of the Expresia marketing team, the position is responsible for managing our SEO/SEM strategy and initiatives based on business growth, key performance metrics, and digital marketing needs.
**Qualities/Expertise needed**:
- Bachelor’s degree (or higher) in Marketing, Advertising or a related field.
- Clear and current understanding of inbound marketing fundamentals: SEO/outreach, content marketing, analytics, social media, and community building.
- At least two years of experience running SEM and/or SEO efforts in the software space.
- Highly skilled in ideation, design and prototyping tools (Miro, Figma, Photoshop, Illustrator, and/or other design tools).
- Exceptional collaboration and communication with cross functional teams to identify pain points, opportunities and outcomes.
- Strong grasp on data analysis to draw conclusions and build recommendations.
- Outstanding ability to think creatively and identify and resolve problems.
- Excellent analytical, organizational, project management and time management skills.
- Excels in a remote-first, writing-based culture of freedom and responsibility.
- Strong command of business English (B2 or higher).
**Principal Duties and Responsibilities**:
- Develop and execute a growth strategy within our web presence using SEO/SEM to drive demand and help grow revenue for Expresia and our customers.
- Create, implement and continuously optimize online advertising campaigns to drive continued growth in a high-performing marketing channel.
- Review and analyze company and clients’ sites for areas of improvement.
- Ensure accurate conversion tracking and attribution.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Manage outreach and link-building efforts to drive visibility within search engines.
- Work closely with creative and content teams to improve site performance and conversions.
- Prepare data sets, recommendations, analyzes and reports for the purpose of optimizing activities.
- Contribute to the design and implementation of marketing automation tactics and tools.
- Cooperate with other departments and external suppliers in relation to marketing efforts.
- Conduct ongoing, detailed competitive analysis and produce documentation regarding competitors’ strengths and weaknesses with regards to their performance marketing efforts.
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