SEO & Digital Marketing Specialist

7 days ago

Vancouver, Canada Craver Full time

**About Craver**:
Hey We’re Craver, a Canadian tech startup transforming local coffee shops with our cutting-edge digital ordering & customer loyalty technology.

Digital ordering tech like mobile apps & loyalty programs have fuelled the success of big brands like Starbucks, McDonald's and ShakeShack - we're hiring a Content Marketing Specialist to help us bring that same technology to local, independent coffee shops & QSRs worldwide.

Oh - and we’re a great place to work, officially We’ve been recognized as both a Workplace Culture Leader and a Great Place to Work winner. Not bad for a company that’s only a few years old.

**The Opportunity: SEO & Digital Marketing Specialist**:
We’re looking for a **creative and data-driven SEO & Digital Marketing Specialist** to own our content funnel and growth strategy. This is a hands-on, high-impact role where you’ll shape how the world discovers Craver and turn visibility into real results: leads and booked demos.

You’ll take charge of:

- **Blog strategy** - keyword research, content planning, briefing writers, optimizing posts, and growing organic traffic.
- **Newsletter** - building our subscriber base, improving engagement, and converting readers into demos.
- **Nurturing flows** - designing campaigns to re-engage leads who drop out of the funnel.
- **Reddit strategy** - experimenting with authentic ways to reach and engage our audience.
- **Content funnel** - creating content that travels across YouTube, blogs, newsletters, and social video - and making sure each format performs.
- **Video Production** - scripting, shooting & producing videos to help exsting & prospective customers get the most from Craver.

This is both a creative and analytical role: you’ll generate ideas that resonate, then measure and optimize relentlessly to make sure they deliver.

**Why This Role Is Different**:

- You’ll own core growth levers - blog, SEO, newsletter, and content funnel - with real autonomy.
- You’ll see the impact of your work directly in leads and demos.
- You’ll join a fast-growing startup where your career can scale with the company.
- You’ll get mentorship from senior marketers while also having the freedom to experiment and lead.

**Requirements**:
**What We’re Looking For**:

- 2-5 years in digital or content marketing, ideally in B2B SaaS.
- 1+ year of SEO experience - with an impact you can demonstrate with numbers
- Familiarity with funnel metrics and lead nurturing strategies.
- Ability to build and optimize multi-channel campaigns that drive conversions.
- Strong writing and communication skills across formats.
- Creative thinker with an analytical edge - comfortable with both ideas and numbers.
- Experience in content repurposing across blog, video, and social.
- A genuine curiosity for the coffee shop/QSR industry.

**Benefits**

**Compensation & Benefits**:
**Salary**: $65,000-$75,000 CAD

Stock options - grow with us as we scale

Up to 4 weeks paid vacation + your birthday off

Hybrid work - downtown Vancouver office with mountain views, or remote flexibility

Dog-friendly office

Benefits package including dental, prescription, massage, and more

If you’re an ambitious SEO & content marketing specialist who can dream up creative campaigns, dive into the data, and turn attention into action — we’d love to meet you.

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