Content Strategist

**What's Bench? Check us out in** Medium, Betakit, Financial Post, our Instagram, and our Life at Bench Blog.
We acknowledge that Bench headquarters is located on the traditional, ancestral, and unceded territory of the Coast Salish Peoples, including the territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh _(Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations._

At Bench, our mission is to help every business owner thrive, by providing financial insight and peace of mind in one seamless platform. We are doing this by delivering disruptively affordable and simple accounting services for small businesses. We've created a brand and service that is truly unique in the market, matching exceptional customer service with efficiency and scalability.

It may be hard to believe that a humble, online bookkeeping service could change lives, but the reactions we have from the entrepreneurs we serve—from tears of relief, emphatic thanks, major press and accolades, and even marriage proposals—suggests that we are, one entrepreneur at a time.

Bench is growing fast. Recently, we've onboarded our 13 000th client and our 600th employee. We have a clear, funded path to profitability, and a roadmap that we believe will rapidly accelerate the trajectory of our business. We're looking for the brightest minds who love solving tough problems to join us on this incredible journey, in pursuit of helping every business owner thrive.

**What we are looking for**:
You are an experienced content marketer, adept at and excited by the opportunity to build content that educates and informs hundreds of thousands of entrepreneurs every month. You are a curious person, driven to explore the ways that content marketing has and will change. You love to write and edit, and you are an exceptional communicator.

As a content strategist, you will create and execute the content strategy across multiple formats and publications, including the Bench Blog (receiving half a million unique visitors per month), the blog strategy, publication schedule, and content production, resources, YouTube, and webinars.

As a content strategist, you will create and execute the content strategy for the Bench Blog. Unleash your creativity when creating content, then measure, analyze, and report its performance to make sure they hit your goals and enable cross-functional teams. Working under the Head of Brand & Content and alongside SEO, social media and growth marketers, you will drive the growth of our inbound marketing channel.

**What you'll be getting up to**:

- Content strategy:

- Build and oversee execution of the content strategy across multiple platforms and content types, including but not limited to blogs, downloadable tools, YouTube, social media content, newsletters, and webinars.
- Ensure all content published maintains a high standard of quality and attracts the right audiences that align with our ideal customer profile.
- Maintain editorial consistency throughout all publications, including high-quality, error-free, accurate, and easily digestible content that is aligned with Bench's voice and tone.
- Edit materials through their various stages from briefs to publication.
- Manage the accuracy and completeness of content, including maintenance of timely and factual information.
- Develop innovative ideas for creating and distributing content, advocate for your ideas, experiment and make strategic recommendations based on results.
- Team management:

- Manage a team of freelance writers, and work with external agencies to produce content.
- Analytics and reporting:

- Use analytics tools to understand trends in performance and make changes accordingly.

**Who are you?**:

- **A great storyteller**:

- **Audience-driven** - You know who your audience is, how to speak to their unique pain points, what they want to hear from you, and how to tailor messages for different channels.
- **Exceptional writer and editor**:

- You have excellent communication skills, both written and verbal, and the ability to provide constructive feedback.
- **Detail oriented** - You have high attention to detail and strong organizational skills.
- **A self starter** - You have strong critical thinking skills and the ability to self-manage your work to stay aligned with the team's goals.
- **Creative and innovative** - You have a love for flexing your creative side and thinking outside the box to find ways to improve a piece of content.
- **Results driven**:

- You have a results-oriented working style and previous experience having your work measured against personal or team performance metrics.
- **Education - **Bachelor's degree in English, Communications, Business Administration, Public Relations, International Relations, Marketing, Psychology, or a related field.
- **Minimum experience - **3 years managing a content production team, and 5 years writing and editing web content for an organization.

**It could be an even better fit if you have**