Content Strategist

**Content Strategist**:
This is a content strategist role designed for a writer ready to take the next step. We’re looking for someone with a few years of experience creating content who now wants to expand into strategy — blending creativity with bigger-picture thinking, thriving on variety across industries, and connecting content execution directly to business outcomes. If you’ve built your foundation as a content writer and are eager to learn how to design and deliver content strategies, this could be your ideal next move.

**Purpose**
The Content Strategist supports planning and execution for a portfolio of Crisp clients, primarily in B2B industries. This role bridges marketing objectives with multi-channel content strategies — then brings those strategies to life through writing, visuals, and digital execution.

As both a creator and an emerging strategist, the Content Strategist collaborates with client leads, designers, contractors, and clients to deliver campaigns that produce measurable results. The role also contributes to developing internal best practices and helping grow Crisp’s content strategy function over time.

Location: Vancouver, BC
Hybrid - Tuesdays and Thursdays in office at 877 E Hastings, Vancouver
Part-time, hourly — with a clear pathway to full-time as the role and company grow
Rate: $28 to $31.25

**Key Responsibilities**:
**Strategy & Planning**
- Support the development of content strategies aligned with client goals, audiences, and brand guidelines
- Partner with client leads to connect content to larger marketing plans
- Plan and manage content calendars across multiple clients and channels
- Contribute to campaign planning and ensure integration across touchpoints

**Execution & Creation**
- Create visual assets (Canva, Adobe, or similar), collaborating with designers where needed
- Conduct light video editing for short-form promotional clips
- Roll out content across platforms, including community management
- Perform basic website edits in CMS platforms (WordPress, Squarespace, Webflow)
- Ensure brand consistency across all assets

**Collaboration & Communication**
- Act as a content partner for the delivery team
- Join client meetings for discovery, reviews, or content capture
- Coordinate with freelance writers, designers, and vendors
- Support onsite content capture with clients

**Measurement & Growth**
- Track and analyze content performance using analytics tools (Google Analytics, Meta Insights, etc.)
- Recommend optimizations based on data and insights
- Help build SOPs, templates, and best practices for content at Crisp
- Experiment with AI and new tools to improve efficiency and quality

**Ideal Profile**:

- 3+ years of experience as a content writer or content creator (agency or multi-brand experience preferred)
- Strong writing, editing, and multi-channel content creation skills
- Exposure to content strategy and a desire to grow into a strategist role
- Skilled with tools such as Canva, Adobe Suite, and basic video editing platforms
- Familiar with CMS platforms and scheduling tools
- Comfortable with Google Workspace, Microsoft 365, and project management tools (ClickUp, Asana, Trello)
- Curious mindset and interest in experimenting with AI tools (ChatGPT, Jasper, Descript, etc.)
- Strong communicator, able to present ideas clearly to teams and clients
- Organized and capable of managing multiple client timelines

**Bonus Points For**:

- Experience working directly with clients
- B2B industry exposure (tech, professional services, healthcare)
- A portfolio that includes both writing and content planning examples
- Understanding of SEO basics and best practices

**Growth Path**:
This role is built for someone who wants to grow from a strong content creator into a strategist. Starting as a part-time hourly role, there is a clear pathway to full-time as the role expands and as Crisp continues to scale. You’ll be supported by senior team members and client leads as you expand your strategic thinking, confidence, and leadership skills. Over time, you’ll gain the opportunity to take on more complex strategies, mentor others, and help scale our content function across Crisp.

**Why Work Here**:

- ** Values-Driven Culture**: We live by values such as Constant Learning, Sharing is Caring, and Be Human.
- ** Commitment to Growth**: We encourage iteration, innovation, and continuous improvement.
- ** Diverse and Meaningful Work**: Collaborate with clients across industries and solve unique challenges.
- ** Flexibility and Balance**: Hybrid schedule and flexible hours.
- ** Corporate Citizenship**: Take part in initiatives that support our community.
- ** Collaboration**: Be part of a supportive, inclusive team.
- ** Competitive Benefits**: Competitive pay, profit-sharing, and recognition for your contributions.
- ** Purposeful Impact**: Contribute to transformative marketing leadership that helps entrepreneurs grow.

**Diversity and Inclusion at Crisp**:
At Crisp, you