Digital Communications Coordinator

**Digital Communications Coordinator**

For forty years, we have maintained a steadfast dedication to our mission: supporting the vulnerable youth who come through our doors. To this day, we remain committed to this duty.

Covenant House helps youth ignite their potential and reclaim their lives. As Canada’s largest agency serving youth who are homeless, trafficked or at risk, we offer the widest range of services to hundreds of young people every day. More than a place to stay, we provide 24/7 crisis shelter and transitional housing on-site and in the community, along with comprehensive services including education, counselling, health care, employment assistance, job training and after-care. Since 1982, Covenant House has supported more than 100,000 young people.

As a national leader, we educate and advocate for long-term change to improve the lives of vulnerable youth. This includes influencing public policy, leading awareness and prevention programs and continually building and sharing our knowledge. As a learning organization, we strive for excellence and programs with impact.

We provide life-changing care with unconditional love and respect. We meet youth's immediate needs and then we work together to achieve their future goals.

Thanks to our donors, who contribute 80 per cent of our $44.2-million annual operating budget, we are able to deliver these comprehensive programs and services.

**Position Overview**:
The Digital Communications Coordinator supports the Development and Communications department in developing and delivering on-brand, strategic, integrated digital content.

**Responsibilities**:

- Execute Covenant House Toronto’s social media strategy through identified channels.
- Create and maintain monthly social media calendars as part of the larger annual calendar.
- Craft daily posts and assets (including graphics), aligned with social media strategy.
- Develop small in-house videos for social media campaigns and assist with light video edits, as needed.
- Conduct and monitor ongoing engagement with audiences across platforms.
- Work closely with the Public Relations team to ensure that social media channels reflect and augment PR opportunities.
- With support and direction from Manager, assist in the creation and execution of plans for larger social media campaigns connected to key PR opportunities, awareness days and key fundraising campaigns.
- Assist the Major Gifts team with corporate recognition policy tracking and implementation.
- Evaluate the success of communications tactics and social media posts based on metrics outlined in annual social media strategy.
- Track all metrics and KPIs for annual social media plans, campaigns, and events using native and paid analytics tools. Cross-reference and create intelligence briefs for management.
- Conduct ongoing research into best practices, trends, and creative tactics across digital channels.
- Create monthly and quarterly briefs on social media successes and learnings for senior management.
- Work with program staff across the agency to create social media content that will communicate the impact of Covenant House Toronto’s work.
- With direction from the Manager to craft social media plans for events that align with event goals.
- Work closely with PR team to ensure integration of key messages, stories, and tactics for events.
- Create participant toolkits (including graphics), Covenant House Toronto promotional posts, and day-of social media plan that aligns with overarching event goals.
- Assist with digital advertising connected to events.
- Assist at in-house events, including logistics and on-the-ground social media posting.
- Track success of posts, digital ads, user-generated content for third party event microsite and evaluate against event goals.
- Create wrap-up reports, with learnings and recommendations for each event.
- With direction from Manager, update and add content to corporate website and portal on an ongoing basis.
- Support with creating new web content for dynamic sections of the website, based on annual content strategy.
- Add and tag select newsletter stories on corporate site, and help with accompanying social media promotion.
- Liaise with staff on a monthly basis to collect website updates or create new content.
- Conduct regular maintenance checks to website, including links, buttons and updates to plugins on a monthly basis.

**Qualifications, Experience**:

- University degree or college diploma in journalism, communications or public relations.
- Proficiency in MS Office, WordPress and professional use of social media channels (esp. Facebook, YouTube, Twitter and Instagram) required.
- Two to three years of work experience in digital communications/marketing, community management or related field.
- Creative and nimble approach to social media, with the ability to create on-brand content.
- Strong writing abilities, and experience tailoring content to specific audiences and channels.
- Sophist