Digital Communications Coordinator

OMVIC is currently searching for a **Digital Communications Coordinator **for the Toronto-based corporate office.

**Who is OMVIC?**

OMVIC (Ontario Motor Vehicle Industry Council) is Ontario’s vehicle sales regulator. OMVIC enforces the Motor Vehicle Dealers Act and other consumer protection statutes for the Ministry of Public and Business Service Delivery. OMVIC’s mandate and role is to maintain a fair and informed marketplace by protecting the rights of consumers, enhancing industry professionalism, and ensuring fair, honest and open competition for registered motor vehicle dealers. This is achieved by maintaining strict dealer/salesperson registration requirements; inspecting all Ontario dealers (new and used); providing free complaint handling to consumers; developing/delivering consumer and dealer education/awareness programs; and investigating and prosecuting industry non-compliance and illegal sales (curbsiding).

**What we offer**:
OMVIC is made up of dedicated and hard-working individuals who take pride in the work we do each day to ensure that our mandate is being met. It is this group of people that create a collaborative atmosphere that’s inclusive, transparent, friendly, and open which works to foster the team spirit. Over and above the work environment, OMVIC offers a comprehensive benefit package including: 100% company paid dental and health, Critical Illness, and a GRRSP program.

**Position Summary**:
Under the direction of the Manager, Communications, the Digital Communications Coordinator is responsible for the planning, development, execution, measurement, and evaluation of OMVIC’s digital communications to enhance the organization’s public reach, engagement, and brand reputation.

**Responsibilities**:

- Develop online content, including copy, and creative that aligns with organizational goals, drives increased use of and engagement with OMVIC’s digital properties, and realizes communications objectives.
- Work with the webmaster and other stakeholders to coordinate updates to the OMVIC website and ensure content is always current, relevant, accurate and on-brand.
- Plan, write, produce, and measure all electronic and direct communications including e-newsletters.
- Support digital marketing strategy, creating and publishing content that safeguards brand values and brand reputation from copy creation, image selection and reviews through to tracking and analytics.
- Prepare monthly web/online analytics as well as additional customized reports as required.
- Set key performance indicators, monitor effective benchmarks for measurement of digital communications efforts.
- Analyze, review and report on effectiveness of campaigns to maximize results and make recommendations for future campaigns.
- Assist with creating, updating, and managing content on the intranet site.
- Actively stay current with digital marketing trends and B2B and B2C best practices to share with the team.
- Proactively manage stakeholder expectations and work collaboratively with team members on competing priorities in a fast-paced environment, bridging between communications, marketing, and stakeholder relations to strengthen our combined efforts.
- Conduct regular digital media reviews and align existing content to strategic objectives, while proactively identifying gaps and priorities in social and digital content execution.

**Qualifications**:

- A post-secondary education in communications, marketing, new media, or related field and/or equivalent combination of education and experience.
- Two (2) to four (4) years of in-house or digital marketing and communications agency experience.
- Superior written and oral communication skills, with a thorough understanding of the best practices in accessible, user-centered online writing and content creation; writing and editing skills.
- Knowledge of A/B testing and current trends in digital media planning and web-based marketing used to increase awareness, generate leads and revenue, and increase customer base.
- Technical experience with website and electronic newsletter design, functionality, and content management.
- Literacy and hands-on experience WordPress, Google Analytics, GTM, and Click Dimensions an asset
- Experience writing and editing content for news stories, videos, presentations, web, and social media.
- Experience monitoring and evaluating digital marketing and communications efforts and producing detailed reports on a monthly, quarterly, and annual basis to make recommendations towards improving content and procedures.
- Demonstrated experience working collaboratively with cross-functional groups to achieve desired outcomes.
- The ability to develop and maintain strong professional relationships with internal and external stakeholders and work effectively with all levels of employees is critical.
- Exceptional organizational skills and extremely detail oriented.
- Solid interpersonal skills and ability to communicate clearly and persuasivel