Marketing Specialist

2 days ago

London, Canada CARFAX Canada Full time

**Working Here**
At CARFAX Canada, we’re more than just obsessed with cars. We’re obsessed with data and using it to help millions of Canadians buy, sell and maintain cars - but you can learn that on our website. Let’s talk about the sweet perks you’ll get when working here (i.e. what you actually want to know): Some days you’ll be taking in-house leadership training courses, other days you’ll be eating a catered lunch with your team mates. Grab a seat in the state-of-the-art office at 100 Kellogg Lane and collaborate the day away. What’s that, it’s the summer? Well, the 4-day work weeks have kicked in; enjoy those extra paid days off Why not use one of your paid volunteer days to give back to your community? What else can we list? Competitive wages, amazing benefits like a wellness spending fund, a company-matched pension program, monthly “work from anywhere” days, yearly performance-based bonuses, health and wellness programs, a literal award-winning culture, parental leave top-ups and all kinds of social events. To top all of this off, every day you get to choose how you get to do meaningful work with incredible people. So, looks like we’re obsessed with a few things here - data and our people

**Job Details**
Reporting to the Director, Growth Marketing, the Marketing Specialist will play a key role in marketing CARFAX Canada’s existing products to drive awareness, grow our customer base and maximize revenue across all business verticals.

**Position Responsibilities**:
As a Marketing Specialist, every day is different and exciting You’ll be working on a variety of initiatives, including:

- Leveraging research, analytics and insights to inform marketing strategies that drive revenue growth.
- Building strong relationships with vertical leaders to understand their business and customers, and to ensure that their teams have what they need to sell our existing products
- Managing marketing programs and ensuring that content and supporting materials are updated on a regular basis
- Maintaining a strong understanding of our B2B and B2C customers and being the voice of customer in cross-functional team settings.

**Education and Experience Required**:
- Post-secondary education, college diploma or university degree in marketing or business is required.
- Minimum 5 years of prior marketing experience is required.
- Digital marketing experience with a proven ability to leverage data and insights to improve engagement and conversion.
- Strong verbal and written communications skills are critical.
- Strong interpersonal skills and ability to work well in a cross-functional environment.
- Ability to manage multiple projects and prioritize work.
- Critical thinker with ability to proactively identify issues and opportunities.
- Organized with excellent attention to detail.
- Self-motivated and capable of working independently.
- Not afraid to ask questions or challenge the status quo.
- Experience with analytics platforms (e.g. GA4, Adobe Analytics, Hot Jar, etc.) is considered an asset.
- Bilingualism (French) and experience in the automotive space is considered an asset.

**Equal Opportunity Employer**

We thank all applicants for their interest; however only those selected for an interview will be contacted.

**About Us

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