Marketing Manager

2 days ago

Ottawa, Canada Cushman & Wakefield Full time

Job Title

Marketing Manager (Bayshore Shopping Centre)

Job Description Summary
- High-Level Accountabilities:

- Development and implementation of annual marketing plan and budget for the shopping center with the goal of increasing customer traffic and driving sales growth
- Marketing areas of responsibilities include:

- Marketing of Bayshore including Advertising, PR, Special Events
- Media Strategy & Placement Execution
- Market Research
- Manage Guest Services

**Job Description**:
Creation of special events, promotions and marketing programs to enhance the profile of the shopping center that meet the needs of center’s retailers and the community.
Responsible for all aspects of the advertising & media programs including developing a media plan and rationale.
Direct the creative development and execution of the centers branding programs to promote Bayshore as the preferred shopping destination in Ottawa.
Liaise with existing and new-to-market retailers to support their business promotions
Development & implementation of all promotional activities, merchandising events and special events.
Development of strong local marketing initiatives for the center to address the specific and unique needs of the community, including sponsorships and partnerships.
Responsible for the development and direction of the Guest Services Supervisor and personnel.
Oversee the implementation, operation and promotion of the center’s gift card program.
Support the management and leasing teams in developing materials and tactics to promote Bayshore and the Bayshore Community to future retailers.
Oversee promotion fund billings and collection of outstanding receivables.
Prepare monthly marketing reports and budget targets.
Management of the Personal Shopper program outreach and bookings.
Partnerships with local community to support their awareness and fundraising campaigns.
Other duites as assigned

Skills & Experience Required

A post-secondary education with a minimum 4 years of marketing experience in retail, entertainment or hospitality-based environment is preferred.
Self-motivated, innovative and able to deal within a fast-paced, dynamic business environment.
Extensive experience in campaign work including digital marketing, social media, PR, and traditional media; including proven working knowledge of social media platforms, internet/web, mobile & associated marketing techniques.
Experience and a good understanding of special events, community relations, media relations.
Digital marketing skills, including website management, social media management, analytics metrics reporting, and experience using social media management software.
Ability to analyze demographic and related research information.
Excellent communication, presentation and organizational skills.
Knowledge of visual merchandising, sales and retail operations is an asset.
As an integral part of the property management team, interface with all members of the property administration and contribute to collective goals, objectives and events.
Computer literate - Windows XP, Excel, Word, Adobe Illustrator, Canva or other graphics programs

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