Marketing Manager

6 days ago

Ottawa, Canada Swedish Door Full time

**Responsibilities**:

- **Content Marketing**: Lead a team in crafting a content marketing calendar to maximize lead generation, customer retention, and sales goals.
- **Budget Management**: Experience in annual budget allocation and project management.
- **Digital Advertising**: Execute PPC advertising and remarketing campaigns through Google, Meta and others as seen fit.
- **Multichannel Marketing**: Expertise in all marketing channels, including direct mail, radio, TV, print, and digital.
- **SEO Optimization**: Proof blog copywriting and updating blogs with SEO-optimized keywords.
- **SEM**: SEM Keyword forecasting and research.
- **Competitor Analysis**: Conduct thorough competitor analysis to stay ahead in the market.
- **Reporting**: Draft varying attribution reports outlining campaign performance, including traffic, KPIs, CTRs, conversion metrics, etc.
- **CRM Management**: Manage company CRM marketing and sales systems, ensuring the continued development of marketing persona funnels.
- **E-commerce Management**: Develop and maintain Swedish Door’s online retail store, including product images, descriptions, SEO, and coordinate photography.

**Qualifications**:

- Post secondary Degree in Marketing
- 5 years of experience in a marketing role

**Skills**:

- B2B & B2C Marketing
- PPC Digital Marketing, Google Ads, Analytics, Search console
- Meta Business Suite
- Search Engine Optimization (SEO)
- Social Media Marketing
- Drafting KPI Reports & Data Analysis
- WordPress
- Hubspot, Mailchimp, Microsoft Office 365, Yoast

**Certifications**:

- Google Ad Certification
- Google Analytics
- Work with management to create and effective marketing strategy

*

**Salary**: $60,000.00-$70,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Life insurance
- Vision care

Schedule:

- 8 hour shift
- Monday to Friday

Ability to Commute:

- Ottawa, ON K1G 4K2 (required)

Work Location: In person

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