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Marketing Manager, Digital

3 weeks ago

Markham, Canada Max Advanced Brakes Full time

**Max Advanced Brakes** is a leading supplier of automotive brake parts in North America, headquartered in Markham, Ontario. In particular, we specialize in performance brake rotors and pads and aim to provide the best product & service for our customers in Canada and the United States. We are currently seeking ambitious & capable individuals to join our growing team and be a part of the Max Advanced Brakes family.

**Responsibilities**:

- Lead the development, management and execution of digital acquisition programs to drive engagement and sales through branded channels (eComm)
- Work in collaboration with Marketplace Strategist, marketing colleagues and executive team to lead programs, share best practices and expertise to meet corporate targets
- Champion the set-up, management, optimization and reporting of digital campaigns using Google Analytics, Tag Manager and other tools to report on performance and success
- Plan and execute digital marketing using relevant tactics (SEO/SEM, social media, display, blogs, etc)
- Maintain consistent brand voice and messaging across all acquisition and digital platforms (social media, mass media, PR, etc.)
- Manage content creation to help drive overall eComm marketing strategy and for social media channels with effective storytelling to drive engagement with the Max Advanced Brakes brand
- Develop and manage social media strategy to support brand development
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Collaborate with internal teams and agencies to create campaigns, landing pages, optimize user experience and on other strategic marketing campaigns

**Skills and Requirements**
- Business degree in marketing or a related field
- Proven working experience in digital marketing and with web analytical tools (Google Analytics, Tag Manager, etc.)
- Experience in setting up and optimizing Google AdWords and display campaigns
- Demonstrable experience leading and managing SEO/SEM, marketing database, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Comfortable leading cross-functional teams

**Benefits of Working at Max advanced Brakes**:

- Career growth and development
- Competitive salary
- Flexible health benefits
- Be a part of a dynamic, diverse team
- Friendly work environment with in-house recreational activities
- Employee purchase discounts

**Additional Information**

Full-time permanent position

Transit accessible location

Max Advanced Brakes is an Equal Opportunity Employer - Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. We are proud to provide employment accommodation during the recruitment process. Should you require any accommodation(s), please indicate your needs on your cover letter and we will work with you to meet your accessibility needs.

**Job Types**: Full-time, Permanent

**Salary**: From $60,000.00 per year

**Benefits**:

- Company events
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Store discount
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

Supplemental pay types:

- Overtime pay

Ability to commute/relocate:

- Markham, ON: reliably commute or plan to relocate before starting work (required)

Work Location: In person