Digital Marketing Manager

**Transform Lives with Children Believe**

Join us to help break the barriers to education that steal children’s choices one by one until they have none. Together, we can foster an environment where education unlocks a world of choices, nurturing creativity, resilience, and hope for a better tomorrow. At Children Believe, we won’t stop until every child can dream fearlessly and grow up to live the life they choose to live.

Children Believe is currently recruiting for the following position:
**DIGITAL MARKETING MANAGER** - Canada Office**

The Digital Marketing Manager is responsible for the content management for Children Believe’s digital platforms to effectively communicate our brand narrative, maximize awareness and drive revenue. The position in close collaboration and alignment with Story & Creative team sources, writes, edits and publishes digital content with informational support from colleagues across all 7 Children Believe locations. This also includes curating and implementing the digital content calendar in alignment with the needs of the different internal business units, while ensuring we grow our digital properties following best practices. This position works collaboratively and cross-functionally with multiple business units to promote accurate and timely output of content.

**This role includes, but not limited to**:
**Content Management of Websites**
- Manage, write, edit, and update content across all digital platforms, ensuring alignment with organizational priorities, brand standards, and audience needs.
- Assign, research, write, edit, and proofread blogs and long-form content.
- Collaborates with the UX and SEO Specialist to keep the site current with new statistics, projects, press releases, bios, and other timely updates, while enhancing site authority through SEO strategies, strategic partnerships, and optimized content.
- Improve individual pages in collaboration with page stakeholders, guided by digital best practices.
- Maintain and update core pages—including all country office pages.
- Source and curate video, photos, and other creative assets for site pages by utilizing CBs Digital Asset Management system and in collaboration with Story & Creative.
- Collaborate with vendors and communications teams to create/edit webpages, videos, and other multimedia content.
- Test, monitor, and analyze content performance metrics, including competitor activity, to inform future updates.

**Digital Campaign Content Management**
- Support the Director, Digital Experience, in delivering compelling digital engagement initiatives for supporters and other stakeholders.
- Manage the digital marketing calendar to plan, schedule, and coordinate campaigns, ensuring timely content delivery across all channels.
- Use multiple platforms, including Meltwater and internal scheduling tools, to plan, schedule, and monitor content across all social media channels.
- Create and proofread digital ad copy for campaigns across platforms.
- Provide key campaign messages and creative concepts for online initiatives.
- Partner with vendors, the CB Video Producer, and country offices to create and source video and multimedia assets for campaign growth.
- Work alongside digital agencies, vendors, designers, internal teams, and country offices to coordinate content pieces and ensure smooth execution of campaigns.
- Implement digital marketing strategies across online channels to support campaign priorities.

**Social Media, Digital Assets & Engagement**
- Plan, create, and manage content including: social media posts, digital download internal newsletter, digital assets, and web materials tailored to each platform, audience, and campaign objective.
- Provide digital engagement support, including online community management, influencer outreach, and advising internal teams on digital best practices and opportunities.

**Digital Production & Service Delivery**
- Translate creative concepts and messaging from internal teams into polished, production-ready deliverables across digital platforms.
- Manage the execution of digital assets in collaboration with designers, writers, vendors, and country offices, ensuring timely delivery and alignment with campaign objectives.
- Troubleshoot technical or formatting issues during the production process and coordinate with vendors or IT when needed.
- Act as the point of contact for internal teams requesting digital support, prioritizing and balancing production workload to meet organizational needs.

**Performance Tracking & Reporting**
- Monitor performance and prepare reports on digital campaign KPIs, engagement levels, and reach, including updating the DX dashboard to support ongoing reporting and analysis.
- Provide input and support for campaign recap reporting in collaboration with analytics and channel leads, identifying actionable insights to inform future work.
- Stay current on industry trends, cultural moments, and competitor activity to inspire fresh approaches to