Product Marketing Manager

1 week ago

Calgary, Canada Smart, Savvy + Associates Full time

Are you an experienced, driven and collaborative product marketer with extensive experience developing and launching go-to-market programs. Are you passionate about supporting the development and positioning of tech products that help save lives?

? An established B2B technology company

? Hybrid (Calgary, AB office)

**In this job, you will...**
- Drive product launches, working in collaboration with sales, product, marketing and customer service stakeholders.
- Develop and execute strategies that effectively position and promote the company's products, ensuring strong alignment with customer needs and organizational goals.
- Develop product messaging that highlights our clients unique value, and that rsonates with target buyers and addresses pain points.
- Conduct market research to understand the competitive landscape, customer preferences, and market trends, leveraging these insights to shape product positioning, messaging, and go-to-market strategies.
- Monitor product usage metrics and customer feedback, identifying actionable insights and developing new strategies for expansion and product launches.
- Act as a bridge between product development and sales to ensure products reach and resonate with target audiences.
- Engage with customers and internal stakeholders to gather deep customer insights.
- Create customer-focused content (e.g. blog posts, social media posts, and landing pages) and sales enablement materials.

**You have...**
- 5+ years' experience in a product marketing role, preferably in B2B tech.
- Experience developing and executing GTM strategies for diverse buyer personas
- Proficiency in content development, including presentations, sales collateral, blogs, etc.
- A proven ability to build strategies and generate innovative ideas based on customer and market insights.
- An ability to balance multiple projects simultaneously in a fast-paced environment.
- Experience collaborating with cross-functional teams including sales, product, operations and executive leadership.
- Exceptional written and verbal communication skills
- An entrepreneurial mindset
- Experience with project management and collaboration tools.

**About Smart, Savvy**
- ** Associates**

Smart, Savvy

Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing, communications and creative professionals they need, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of what it takes to find and hire best-in-class talent.

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