Marketing Manager, Digital

**Max Advanced Brakes** is a leading supplier of automotive brake parts in North America, headquartered in Markham, Ontario. In particular, we specialize in performance brake rotors and pads and aim to provide the best product & service for our customers in Canada and the United States. We are currently seeking ambitious & capable individuals to join our growing team and be a part of the Max Advanced Brakes family.

**Responsibilities**:

- Develop, manage, and execute digital advertising programs online, including but not limited to eBay, Amazon and Google.
- Champion management and optimization of programs and campaigns on Amazon’s Seller Central portal
- Maintain consistent brand messaging throughout all platforms
- Plan and execute all digital marketing, including SEO/SEM, marketing database, social media and display advertising campaigns
- Refresh, design, build and maintain our social media presence with effective storytelling to drive engagement with our online community and the Max Advanced Brakes brand
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Use advanced metrics to measure the success of a marketing campaign
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Use A/B testing to plan, execute, and measure results
- Collaborate with internal teams to create landing pages, optimize user experience and on other strategic marketing campaigns
- Utilize strong analytical ability to evaluate and report on end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate and recommend emerging technologies and best practices. Provide thought leadership and perspective for adoption where appropriate.

**Skills and Requirements**
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing (including but not limited to eBay, Amazon and Google)
- Demonstrable experience leading and managing SEO/SEM, marketing database, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google AdWords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement

**Benefits of Working at Max advanced Brakes**:

- Career growth and development
- Competitive salary
- Flexible health benefits
- Be a part of a dynamic, diverse team
- Friendly work environment with in-house recreational activities
- Employee purchase discounts

**Additional Information**

Salary based on experience

Full-time permanent position

Transit accessible location

Max Advanced Brakes is an Equal Opportunity Employer - Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. We are proud to provide employment accommodation during the recruitment process. Should you require any accommodation(s), please indicate your needs on your cover letter and we will work with you to meet your accessibility needs.

**Job Types**: Full-time, Permanent

**Salary**: From $60,000.00 per year

**Benefits**:

- Company events
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Store discount
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

Supplemental pay types:

- Overtime pay

Ability to commute/relocate:

- Markham, ON: reliably commute or plan to relocate before starting work (required)

Work Location: One location