Marketing Manager

Proudly Canadian-owned, Enercare is committed to providing the best services, solutions and advice to make customer’s homes as comfortable as they can be. With Enercare Advantage, we provide affordable clean air and water solutions for homes and workplaces. We are committed to operating in an environmentally responsible way, including keeping as much waste out of landfills as possible, and giving back to the communities where we live and work. Enercare is about putting people first by listening to our customers, continuous improvement and making our organization a destination for building people’s careers.

Come and join one of North America's largest home and commercial services and energy solutions companies We offer comprehensive benefits, a DC Pension Plan and savings match plan. If you are passionate about joining an organization committed to delivering 5 Star Customer Service, we would love to hear from you.

Enercare has recently introduced a hybrid working environment pilot for most office-based roles, providing the benefits of in-person connection and collaboration with increased balance and flexibility. Under the current pilot that runs to the end of summer, applicable employees work in the office two days per week, and work from home three days. Join Enercare and take this journey with us that we’ll use to learn and shape the future hybrid model.

**Role**: Marketing Manager, Lifecycle Marketing (Digital Customer Experience)

**Status**: Regular, Full-Time

**Division**: Marketing

**Location**: Hybrid - Markham

Summary
The Manager, Lifecycle marketing (Digital Customer Experience) will play a key role in managing our digital communications to enhance our customer experience while driving upsell and cross sell opportunities. This includes helping build the overall strategy, leveraging customer data and preferences to create compelling customer journeys, and ultimately drive engagement and bring value to our consumers. Ultimately the role is to be a champion for providing exceptional, relevant digital customer experiences through a customer contact strategy, our mobile app, with a solid understanding and proactive management of our customer base.

Note it is our goal to offer as much flexibility as possible to support individual work styles, while balancing business needs and ensuring we live our culture.

Key Responsibilities
- Develop and execute customer journey strategies across all stages from prospect to retention (includes opportunity sizing, creative review, deployment, reporting and post campaign analysis) to accelerate growth within the base.
- Partnering with the Business Intelligence Team and agency partners to build and deploy contact strategies, predominantly though Salesforce Marketing Cloud.
- Execute new opportunities within the base for upsell and retention through building various multi-touch, multi-dimensional journeys including digital, inbound and outbound tactics.
- Work with cross functional teams to execute on annual and quarterly marketing plans and strategies to grow engagement and share of wallet with our customer base
- Complete post-mortems and analyze and comprehend program ROI and benefits

**Qualifications**:

- Minimum of 3 years of experience working in marketing, ideally with a focus on digital marketing, contact strategy and/or customer communications,
- Ability to manage complex marketing projects, including working closely with IT on integrations.
- Great partnership skills - working effectively with cross-functional teams
- Solid written and verbal communications, specifically in brief writing
- Strong analytical skills, ability prioritize projects for largest customer and business impact
- Experience with Salesforce Marketing cloud is strongly preferred.
- Experience with mobile app design and optimization, Contentful, Uplands, UX/UI is a plus.

Enercare’s recruitment process includes accommodation for applicants with disabilities. All accommodations will take into account the applicant’s accessibility needs due to disability and are available upon request.