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Marketing Specialist

2 weeks ago

Ottawa, Canada Alterna Full time

**Scope of Position**

Using your proven marketing experience, the focus of this position is to increase our brand profile in our local area markets. This includes having a thorough understanding of the makeup of our local communities in an effort to build Alterna’s membership and presence. This role serves as an ambassador of the Alterna brand, identifies areas of opportunity and builds relationships with internal partners.

**Major Responsibilities**

**In alignment with the Retail and Marketing & Communication strategic plans, the Marketing Specialist will**:

- Develops and executes local area marketing plans and events to deepen existing and new member relationships and build Alterna’s community presence
- Utilize market research and segmentation strategies to assess branch trade areas and identify areas of opportunity to increase awareness of Alterna’s brand in the local community
- Breaks down strategic problems, and analyzes data and information to provide insights and recommendation for local area marketing plans
- Proactively monitors local marketing performance to recommend, develop, and execute local area marketing plans that profitably grow business / create awareness in the community, properly executed and timely completed and within budget
- Builds and manages relationships with internal and external partners that are key to executing local plans. Maintains an understanding of key business objectives to develop tactical local area marketing plans, integrates measurements of these plans to maximize opportunities, and enable fact-based decision making
- Acts as ambassador for Alterna’s brand through presentation of a professional image, diplomacy and the ability to champion local area marketing initiatives
- Assist and support internal departments with marketing and communications related requests

**Qualifications**

**Educations / Certifications / Experience**
- Degree in Marketing, Communications, Business or related disciplines with a minimum of 4 years’ experience in a marketing role or related field
- Demonstrated ability in executing successful local marketing campaigns
- Experience in project management, from initial research to post-completion analysis, with demonstrated ability to achieve deliverables within established deadlines

**Competencies**
- Strong written and verbal communication skills with demonstrated ability to plan write and execute on marketing campaigns
- Ability to work autonomously and manage competing priorities and various local marketing initiatives
- Strong organizational skills with an ability to self-manage and a proactive approach to problem-solving
- In depth collaboration & team skills required
- In depth analytical and problem-solving skills required
- In depth Influence skills required
- Experience working in financial services is an asset
- Flexibility to embrace change in a fast-paced environment
- Ability to travel within the designated region
- Flexible schedule including some evenings and weekends, where required

**About Alterna Savings**

Alterna Savings and Credit Union Limited (Alterna) has been the good in banking for over 110 years, and based on assets under management, is one of Canada's Top 10 credit unions (CCUA, 2021). Alterna is made up of Alterna Savings and Credit Union Limited and its wholly owned subsidiary, Alterna Bank. Together, we have $10 billion in assets under management.

As the first full-service, member-owned co-operative financial institution outside Quebec, Alterna Savings shares its expertise with more than 185,000 members through a network of over 30 branches across Ontario, that includes partner Peterborough Community Savings; as well as call centre and digital channels. Members and customers also benefit from an industry-leading online brokerage, investment management services, and have access to over 43,000 surcharge-free ATMs in North America with THE EXCHANGE Network in Canada and the All point Network in the US.

**Working at Alterna Savings**

Alterna offers a fast-paced, impactful work experience in an organization that cares about doing good. For over 100 years, Alterna has been creating financial services that transform lives for the better, all while giving back to our community.

We are incredibly proud of our corporate culture, where everyone works together towards a common goal, the financial wellbeing of our members and customers. This commitment has earned us several prestigious employer awards, including the National Capital Region's Top Employers award for six years running.
- Alterna is compliant with the Ontarians with Disabilities Act. If you have a disability, please contact the recruiter to let us know how we can accommodate you.