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Product Marketing Manager
3 weeks ago
It’s an exciting time to be at Infoblox. Named a Top 25 Cyber Security Company by The Software Report and one of _Inc_. magazine’s Best Workplaces for 2020, Infoblox is the leader in cloud-first networking and security services. Our solutions empower organizations to take full advantage of the cloud to deliver network experiences that are inherently simple, scalable, and reliable for everyone. Infoblox customers are among the largest enterprises in the world and include 70% of the Fortune 500, and our success depends on bright, energetic, talented people who share a passion for building the next generation of networking technologies—and having fun along the way.
We are looking for a Senior Education Enablement Manager to join our Infoblox Product Marketing Team, reporting to the Director, Product Marketing, from anywhere in Canada. In this role, you’ll be focused on messaging and positioning our technical alliances and integrations with leading cloud and security vendors, you will drive the creation and distribution of content and assets, working closely with product management, technical marketing, business development, corporate marketing, sales, and technology partners. You will work to understand the market transformations that are happening, the target audience, key issues they are experiencing, our unique value proposition, and competitive differentiators as it relates to ecosystem integrations with our TAP (Technology alliance partner program) partners. You will use this knowledge to develop GTM strategies and tactics, messaging, content, and training, with a special focus on enabling sales, BDRs, and channel partners.
In addition to the technical alliances and ecosystem integrations, you will also be responsible for supporting the senior PMM for security to create messaging and content for our cybersecurity and threat intelligence solutions. You will be the main product marketer that interfaces with the cyber threat intelligence and data science team to create content that amplifies their threat analysis and research work.
**What you’ll do**:
- Work in tight coordination with business development, product management, and technical marketing on TAP/alliance partner GTM efforts
- Deliver ecosystem integration webinars in coordination with technical marketing and our alliance partners
- Support sales and channel enablement for alliance partner/ecosystem integrations
- Respond to field queries on various integrations and the value it brings to customers
- Identify and write customer success stories involving ecosystem integrations
- Create additional content on our cybersecurity product line offerings with a focus on threat intelligence capabilities, with guidance from the senior PMM for security
- Deliver webinars, blogs and other content around threat intelligence and research work done by our data science team
- Support corporate marketing organization, by providing content for security campaigns and events to fulfill industry leadership and sales pipeline targets
**What you’ll bring**:
- 5+ years of experience in product marketing
- Strong knowledge in computing, networking, and cybersecurity areas is a must-have
- Strong verbal and written communication skills
- Ability to collaborate with diverse stakeholders
- Creativity to come up with unique concepts for engaging audiences
- 10%-15% travel may be required (post-COVID)
- Bachelor’s or Master’s Degree in Engineering, Mathematics, Computer Science, Business or Marketing
**What success looks like**:
After six months, you will
- Establish great relationships with the Business Development team, Infoblox field, marketing, and product management teams
- Confidently create and present joint value of Infoblox plus technology partner solutions to internal and external audiences
- Confidently create and present our security differentiation, including our leadership in threat intelligence and data science
After about a year, you will
- Meet and exceed your goals in terms of content creation, demand gen support, sales engagement and thought leadership
- Be a highly regarded expert on our technology integrations and cyber security solutions
- Expand on responsibilities to support future growth of company
**We’ve got you covered**:
Our holistic benefits package includes coverage of your health, wealth, and wellness—as well as a great work environment, employee programs, and company culture. We offer competitive compensation, a comprehensive benefits package including health, dental, and vision coverage, and an Employee and Family Assistance Program to support the well-being of our employees and their families. We have a strong culture and live our **values** every day—we believe in transparency, curiosity, respect, and above all, having fun while delighting our customers.
Speaking of a great work environment, here are just a few of the perks you may enjoy
- Boutique office space with state-of-the-art amenities, located in the he