Content Marketing Strategist
3 days ago
**About GetGoing**
GetGoing is changing the way Canadians buy vehicles—especially for those with unique credit situations. Our marketing is fast-paced, high-converting, and data-driven, and we’re looking for a Creative Strategist / Content & Creative Marketing Specialist to help us scale our impact through jaw-dropping content and high-performing ad creative.
If you thrive at the intersection of creativity and performance, this role is for you.
**What You’ll Be Doing**
Creative Strategy & Performance Optimization
- Build a repeatable ad creative framework that drives leads and conversions.
- Analyze creative performance using metrics like thumbstop rate, CTR, and conversion rates.
- Develop thumbnail/first-frame variants to maximize scroll-stopping potential.
- Build and document a creative testing pipeline (hooks, angles, audience frustrations).
- Use AI tools (ChatGPT, Motion, ElevenLabs, HeyGen, Sora) for ideation, scripting, and production.
- Stay current with trends in DTC/e-commerce and adapt them for lead-gen funnels.
Ad & Content Creative
- Develop Google & Meta ad creatives: statics, carousels, GIFs, HTML5 display ads.
- Produce talking head videos for testimonials, sales, and education.
- Create short-form video ads for TikTok, Reels, and YouTube Shorts.
- Repurpose long-form video content using AI tools (subtitles, clips, punch-ins).
Photography & Visual Production
- Capture photos/videos of new dealership inventory.
- Enhance and retouch customer photos for testimonials.
- Design grid-style mashups, slideshows, and image banners.
- Direct and coordinate UGC/actor talent for storytelling or testimonial ads.
Content Planning & Strategy
- Maintain a paid & organic content calendar synced with campaigns.
- Write social posts.
- Optimize creatives for engagement, CTR, and conversions.
Creative Systems & Tools
- Build and maintain a searchable creative asset database.
- Source and manage a UGC talent bench for quick activations.
- Work with freelancers/contractors on scalable production tasks.
- Collaborate with the Marketing Director to develop a Creative Performance Playbook.
**Who You Are**
- A creative powerhouse who knows what makes ads convert.
- Skilled in graphic design (Canva, Adobe, Figma) and video editing (CapCut, Premiere, Final Cut).
- Obsessed with creative testing, trends, and audience psychology.
- Strong copywriting instincts—able to speak like the customer.
- Comfortable with AI tools for production and automation.
- Organized and able to juggle multiple creative projects.
**Bonus points if you**:
- Have experience in automotive, performance marketing, or DTC e-commerce.
- Have worked with contractors, UGC talent, or production vendors.
**Benefits**:
- Casual dress
- Company events
- Dental care
- Disability insurance
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off
- Full creative ownership with the freedom to test and scale your ideas.
- Access to cutting-edge AI platforms, tools, and resources.
- Opportunity to grow with a fast-scaling Canadian company expanding nationwide.
**How to Apply**
- Resume or LinkedIn profile
- Portfolio or links to ads, videos, or content you’ve created
- Short intro telling us why you’d crush it in this role
Pay: $60,000.00-$84,000.00 per year
**Benefits**:
- Casual dress
- Company events
- Dental care
- Disability insurance
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off
**Language**:
- English (preferred)
Work Location: Hybrid remote in Langley, BC V3A 4E4
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