Digital Strategist

2 weeks ago

Greater Toronto Area, Canada AutoTrader.ca Full time

We’re looking for a self-driven, results-oriented Digital Strategist with proven experience in managing digital advertising campaigns. Hands-on expertise on executing and optimizing digital campaigns across 2 or more digital ad platforms covering Google Ads, Microsoft Ads, Facebook Ads or DV360.

This position will be responsible for managing clients that use Trader’s advertising platform specifically paid media. Responsibilities will include analyzing data, management and tracking of KPIs, optimizing accounts, providing weekly reports, and presenting strategic recommendations to stakeholders.

This position will also have the opportunity to participate in client-facing work, creating and/or conducting monthly Performance Reviews.

**Key Areas of Responsibility**:
Campaign Management: planning, creating and managing ad campaigns. Conduct in-depth optimization of campaigns to ensure campaign deliveries are within acceptable KPI range. Perform regular account analysis for key improvement areas and provide actionable insights. Develop optimization process and schedule for our clients.

Reporting: Monitor, review, and report on ad campaign performance. Produce miscellaneous reports aligned to the business.

Stakeholder Management: Support internal account and sales team in client relationship management by participating in client account reviews with the team, presenting insights and help in giving direction to meet client’s goals. Making pro-active recommendations to clients and Trader Sales reps for potential improvement and helping client’s meet their objectives. Develop custom campaigns according to client objectives.

Testing & continuous improvement: Develop testing/optimization processes to improve effectiveness of the team and the program.
- Passion for Digital Marketing.
- 2-3 years of hands-on working experience in digital media buying (across 2 or more ad platforms covering Google Ads, Microsoft Ads, Facebook Ads, and DV360)
- Basic understanding of Google Analytics.
- Basic understanding of Programmatic Media Buying.
- High level of proficiency with quantitative and qualitative metrics to communicate progress and identify meaningful trends.
- Good oral, written and interpersonal skills; the ability to effectively communicate with all levels within the organization.
- University degree or college diploma, preferably with a marketing major.
- Knowledgeable about the latest trends or tools in the pay-per-click (PPC) industry.
- Google Ads Certifications

**What’s in it for you**
- We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

**Fitness and wellness**
- We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.

**Benefits from Day 1**
- Gym discounts
- Local in-office free gyms
- Employee and Family Assistance program
- Weekly virtual wellness events
- Conferences & training budget
- Regular internal training programs

**Financial planning**
- Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

**Competitive salary**
- Annual bonus structure
- 3% CPP matching

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