Marketing Manager

1 day ago

Greater Sudbury, Canada JL Enterprises Full time

**Job Overview**

**Responsibilities**
- Develop and implement comprehensive marketing strategies to enhance brand visibility and drive customer engagement across various channels.
- Oversee SEO efforts to improve organic search rankings and increase website traffic.
- Manage social media marketing campaigns, ensuring consistent messaging and branding across platforms.
- Utilize multichannel marketing techniques to reach diverse audiences effectively.
- Collaborate with the sales team to align marketing initiatives with sales goals and advertising sales strategies.
- Utilize Adobe Creative Suite to design visually appealing marketing materials that capture audience attention.
- Analyze campaign performance using Google Analytics and other analytics tools to measure effectiveness and optimize future efforts.
- Manage budgets for marketing campaigns while ensuring cost-effective spending.
- Conduct market research to identify trends, customer needs, and competitive landscape insights.
- Oversee product management activities related to new product launches or enhancements.
- Leverage e-commerce strategies to boost online sales performance.
- Execute performance marketing strategies that focus on achieving measurable results.

**Qualifications**
- Bachelor’s degree in Marketing, Business Administration, or a related field is preferred.
- Proven experience in digital marketing with a strong portfolio showcasing successful campaigns in B2B marketing environments.
- Proficiency in marketing automation tools and techniques is highly desirable.
- Strong understanding of copywriting principles with the ability to create engaging content tailored for different audiences.
- Experience with Facebook Advertising and Google AdWords for targeted advertising campaigns is essential.
- Excellent research skills with the ability to analyze data effectively for informed decision-making.
- Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
- Exceptional communication skills, both written and verbal, with a keen eye for detail. Join our team as we strive to elevate our brand presence through innovative marketing strategies

Pay: $57,000.00-$60,000.00 per year

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Store discount

Work Location: In person

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