Team Lead, Sales Development

2 weeks ago

Toronto, Canada SysAid Technologies Full time

As the Team Lead, Sales Development, you will lead a high-performing team of SDRs and BDRs. In this dual-capacity role, you’ll not only guide the team’s strategy and performance but also stay close to the work by personally driving pipeline-generating activities.

Your mission is to accelerate SysAid’s revenue growth by building, optimizing, and scaling a global pipeline engine that delivers qualified opportunities across all regions and segments. You will design the strategy, implement repeatable processes, and model excellence through hands-on execution—ensuring the team consistently turns marketing signals and outbound efforts into measurable business impact.

Success in this role requires a data-driven mindset, strong cross-functional collaboration with Sales, Marketing, and RevOps, and a deep understanding of how early pipeline behaviors tie directly to bottom-of-funnel outcomes. You’ll inspire, mentor, and develop your team while also rolling up your sleeves to contribute directly to pipeline creation when needed.

**Key Responsibilities**:

- **Team Leadership**: Manage and lead the BDR team, providing guidance, motivation, and mentorship to help the team meet and exceed lead generation goals.
- **Outbound Strategy**: Develop and implement outbound prospecting strategies in collaboration with sales and marketing leadership to ensure a consistent pipeline of high-quality leads.
- **Player-Coach Execution**: Operate as a hands-on leader driving your own outbound activity while coaching the team in real time. Use your personal pipeline generation to model effective behavior, test new approaches, and validate best practices.
- **Cross-functional Collaboration**:Work closely with sales, marketing, and operations teams to ensure smooth lead handoffs, alignment on target markets, and effective messaging.
- **CRM & Reporting**:Ensure the BDR team maintains accurate records of all sales activities and interactions in the CRM. Regularly report on team performance, lead quality, and pipeline health to senior leadership.
- **Process Improvement**:Continuously analyze and optimize outreach processes, tools, and techniques to increase team efficiency and lead generation effectiveness.
- **Market Insights**: Keep the team informed about industry trends, competitive landscape, and target market dynamics, using this knowledge to refine outreach strategies.

**Success in the First 6 Months**

**Consistent Team Performance vs KPIs**:
**Global Pipeline Coverage & Regional Quotas**:
Clear global pipeline coverage is established, with regional quotas aligned to sales targets, ensuring balanced workload, market coverage, and predictable contribution to overall revenue goals.

**Effective Player-Coach Execution**:
You personally generate a healthy pipeline through your own outbound efforts while coaching reps in real time demonstrated by replicable best practices adopted across the team.

**Stronger Onboarding & Skill Development**:
New BDRs reach full productivity faster due to a structured onboarding program built with Enablement. Existing reps show measurable skill improvement through training and coaching.

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