Team Lead, Sales Development

2 weeks ago

Toronto, Canada SysAid Full time

OverviewJoin SysAid as a Team Lead, Sales Development. In this dual‑capacity role you will lead a high‑performing team of SDRs and BDRs while actively driving pipeline-generating activities. Your mission is to accelerate revenue growth by building, optimizing, and scaling a global pipeline engine that delivers qualified opportunities across all regions and segments.Key ResponsibilitiesTeam Leadership: Manage the BDR team, providing guidance, motivation, and mentorship to help the team meet and exceed lead generation goals.Outbound Strategy: Develop and implement outbound prospecting strategies in collaboration with sales and marketing leadership to ensure a consistent pipeline of high‑quality leads.Performance Management: Monitor and evaluate the BDR team’s performance, ensuring that individual and team KPIs (e.g., calls, emails, meetings scheduled, qualified leads) are consistently met.Coaching & Development: Provide regular training, 1:1 coaching, and feedback to help team members improve their skills in cold calling, lead qualification, and email outreach. Partner with Enablement to design and refine onboarding programs that ramp new BDRs quickly and consistently.Player–Coach Execution: Operate as a hands‑on leader driving your own outbound activity while coaching the team in real time. Use your personal pipeline generation to model effective behavior, test new approaches, and validate best practices.Cross‑functional Collaboration: Work closely with sales, marketing, and operations teams to ensure smooth lead handoffs, alignment on target markets, and effective messaging.CRM & Reporting: Ensure the BDR team maintains accurate records of all sales activities and interactions in the CRM. Regularly report on team performance, lead quality, and pipeline health to senior leadership.Process Improvement: Continuously analyze and optimize outreach processes, tools, and techniques to increase team efficiency and lead generation effectiveness.Success Metrics in the First 6 MonthsConsistent team performance against activity and qualification targets (calls, emails, meetings set, qualified leads) with steady month‑over‑month improvement.Global pipeline coverage and regional quotas aligned to sales targets, ensuring balanced workload and predictable contribution to overall revenue goals.Player–Coach execution: personal pipeline generation through outbound efforts while coaching reps in real time, demonstrated by replicable best practices adopted across the team.Onboarding and skill development: new BDRs reach full productivity faster with a structured onboarding program; existing reps show measurable skill improvement through training and coaching. #J-18808-Ljbffr

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