Marketing Manager
1 week ago
**Job Summary**
**Responsibilities**
- Develop and implement comprehensive marketing strategies to increase brand awareness and drive traffic to our e-commerce platform.
- Conduct market research to identify trends, customer preferences, and competitive landscape.
- Oversee product management initiatives to ensure alignment with marketing strategies and sales goals.
- Utilize Google Analytics to track campaign performance and generate actionable insights for continuous improvement.
- Collaborate with cross-functional teams to create engaging content using Adobe Creative Suite for various platforms including WordPress.
- Manage budgeting for marketing initiatives while ensuring cost-effectiveness and ROI.
- Monitor industry trends and emerging technologies to keep the company at the forefront of digital marketing innovations.
**Skills**
- Proficiency in e-commerce platforms and digital marketing tools.
- Strong knowledge of SEO best practices and analytics tools (Google Analytics).
- Experience with Facebook Advertising and Google AdWords for targeted campaigns.
- Excellent research skills to inform strategic decisions.
- Solid understanding of sales processes and product management principles.
- Familiarity with HTML for website updates and enhancements.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Excellent communication skills, both written and verbal, with a focus on collaboration. Join us in this exciting opportunity to shape our marketing strategy and contribute to our company's success
**Job Types**: Full-time, Permanent
Pay: $45,000.00-$75,000.00 per year
**Benefits**:
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care
Work Location: In person
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