Digital Marketing Specialist

**About the position**

**About You**

You are a detailed, organized, passionate, caring and service-oriented individual. You have the skills and eye to create engaging digital marketing creatives. And you have the energy and creativity to provide social media coverage of social events, conferences and trade shows.. Working closely with the entire team at Landscape Ontario and senior leadership, you will be the driving force behind digital communications at Landscape Ontario.

**Salary and Benefits**
- $60,000 per year
- Two weeks vacation
- Health benefits
- Matching RSP program
- Hybrid work (two days in office, 3 days at home)
- A beautifully renovated modern office space

**Responsibilities**

**Social Media**
- Execute LO’s social media and marketing strategies. Develop and implement a social media content strategy and content schedule.
- Be the voice of Landscape Ontario on social media platforms including on Facebook, Twitter, YouTube, LinkedIn and Instagram.
- Execute ad buys on social media to promote LO events, magazines, membership and other programs as needed. Measure ROI for ad campaigns.
- Increase engagement across LO’s social media channels. Measure and optimize engagement/ audience growth.
- Engage with LO industry influencers and advocates
- Cultivate relationships with association partners to deliver shared content
- Produce related marketing materials (member, exhibitor, advertiser and consumer), from copy and design through to delivery
- Develop original content for social platforms
- Attend various LO events to cover for social media LO websites

**Websites**
- Analyze and report on web traffic statistics across LO’s website
- Participate in content development and production for Landscape Ontario’s trade and consumer facing websites.
- Utilize Google Ads to promote LO websites/ content.
- Conduct regular SEO audits and optimization

**E-Mail**
- Manage the weekly LO eNews and monthly Landscape Trades Essentials newsletters, including editorial content and the ads. Analyze and report ad performance to sales staff and or clients as needed.

Digital Retargeting
- Plan and execute digital remarketing campaigns to promote LO events and programs. Analyze and report campaign performance to the Director of Communications.
- Implement digital retargeting campaigns for LO advertising clients. Analyze and report campaign performance.

**Requirements**:

- Preferably 2-3 years professional experience in digital communications.
- University or college degree or related education in marketing and/or communications.
- Proficiency with web and social media monitoring and analytic tools, such as and Google Analytics, and experience tracking, monitoring and measuring social media and web campaigns.
- Strong understanding of social media platforms, and best practices for content development and community engagement.
- Experience buying social media ads (Facebook/Instagram, LinkedIn, Twitter), as well as analyzing and reporting campaign performance.
- Experience using Google Workspace.
- Graphic design skills are an asset.
- Proficiency with web and social media monitoring and analytic tools, such as and Google Analytics, and experience tracking, monitoring and measuring social media and web campaigns.
- Knowledge of social media for business and influence marketing tactics.
- Excellent copywriting and marketing communication skills.
- Proven ability to generate content for a variety of audiences.
- Photography and videography skills are an asset.
- Comfortable working in a complex team environment where many people are competing for their time and expertise.
- Proficiency in Adobe Creative Cloud (Photoshop, InDesign, Illustrator, Premiere Pro) is an asset.
- A dynamic team player who is diplomatic, customer-service oriented and able to resolve conflicts.

**Salary and Benefits**
- $60,000 per year
- Two weeks vacation
- Health benefits
- Matching RSP program
- Hybrid work (two days in office, 3 days at home)
- A beautifully renovated modern office space

**Reports to**:
This position reports to the Director of Communications

**About Landscape Ontario**

Landscape Ontario Horticultural Trades Association (LO) was established over 40 years ago with a mandate to promote and advance the Landscape and Horticulture industry through leadership, community, professionalism and stewardship. Landscape Ontario represents 3,300 members employing over 70,000 employees in Ontario in nine geographical chapters and across 10 occupational Sectors. LO recognizes the competitive environment around attracting and retaining the current workforce employed by 'employers of choice' to support the design, installation and maintenance of healthy green infrastructure and providing sustainable solutions to issues created by weather events. With the industry's vision to be recognized as professionals that provide economic, environmental and health & wellness benefits for every community, LO strives to be the hub that create