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Digital Marketing Specialist

3 weeks ago

Milton, Canada Landscape Ontario Full time

**About the role you’ll play**

**About you**

**Responsibilities**

Content Creation:

- Create engaging, informative original content highlighting GROW & Apprenticeship Programs for all appropriate communications vehicles and platforms, such as social media (Facebook, Twitter, Instagram, LinkedIn), newsletters, websites
- Develop and coordinate content calendars and schedules for consistent posting
- Craft narratives making content engaging for diverse audiences
- Use design tools as needed for content production
- Ensure communications and design meet funder’s standards; coordinate approvals

Social Media Management:

- Manage social media accounts for GROW and Apprenticeship Programs
- Monitor and respond to comments, messages, and inquiries
- Ensure communications meet funder branding/communication standards
- Utilize social media management tools to coordinate scheduling/posts
- Execute social media strategies for GROW and Apprenticeship Programs
- Strategically coordinate cross-platform content sharing in collaboration with the Communications Team and Workforce Development (GROW, Apprenticeship Programs)

Marketing Campaigns:

- Design marketing campaigns for social media, events, and initiatives
- Create, schedule, and promote campaign content
- Execute ad buys on social platforms
- Measure ROI for ad campaigns
- Increase engagement across social channels

Analytics and Reporting:

- Track social media performance metrics (reach, engagement, conversion rates)
- Use analytics platforms (Google Analytics)
- Prepare comprehensive performance reports
- Critically evaluate data and identify actionable insights
- Communicate findings verbally and in written reports

Community/Team Engagement:

- Build and foster online community relationships
- Respond to comments and industry conversations
- Monitor industry trends
- Collaborate with Workforce Development, Intake Triage Administrator and others as appropriate
- Engage with industry influencers and association partners

Web Management:

- Conduct regular SEO audits (GROW and Apprenticeship Programs)
- Analyze web traffic statistics
- Develop website content
- Create/update landing pages and event registration pages for GROW and Apprenticeship Programs
- Use Google Ads to promote content
- Attend GROW/Apprenticeship Program events for digital coverage

**Digital Marketing Specialist Requirements**
- Preferably 2-3 years professional experience in digital communications
- University degree or related education in marketing and/or communications
- Experience using Google Workplace
- Proficiency with web and social media monitoring and analytic tools, such as Google Analytics, and experience tracking, monitoring and measuring social media and web campaigns
- Strong understanding of social media platforms, and best practices for content development and community engagement.
- Experience buying social media ads (Facebook/Instagram, LinkedIn, Twitter), as well as analyzing and reporting campaign performance.
- Knowledge of social media for business and influence marketing tactics
- Excellent copywriting and marketing communication skills
- Proven ability to generate content for a variety of audiences
- Highly organized and able to plan and execute multiple concurrent campaigns
- Comfortable working in a complex team environment where many people are competing for their time and expertise
- Proficiency in Adobe Creative Cloud (Photoshop, InDesign, Illustrator, Premiere Pro) is an asset.
- A dynamic team player who is diplomatic, customer-service oriented and able to resolve conflicts.

**Salary and Benefits**
- Competitive salary (range $60,000 - $65,000)
- Casual dress
- Flexible schedule
- Hybrid working environment with 2 days per week in the office
- A beautifully renovated modern office space
- The best co-workers anyone could ask for

**About Landscape Ontario**

Landscape Ontario Horticultural Trades Association was established over 50 years ago with a mandate to promote and advance the Landscape and Horticulture industry through leadership, community, professionalism and stewardship. Landscape Ontario represents over 3,000 members employing over 80,000 employees in Ontario in 10 geographical chapters and across 10 occupational Sectors.

With the industry's vision to be recognized as professionals that provide economic, environmental and health & wellness benefits for every community, Landscape Ontario strives to be the hub that creates opportunities for the current and future workforce to advance their careers and pathways to support this growing industry.

Landscape Ontario is a not for profit, volunteer-driven trade association. Dedicated to the advancement of the landscape horticulture profession. We strive to ensure that we are a collaborative and inclusive organization where people of all genders, races, religions, nationalities, cultures, sexual orientations, languages, and abilities are welcomed and can feel comfortable, respected, and valued. We l