Digital Marketing Specialist

About the position

About You

You have the technical skills and eye to create engaging digital marketing creatives. And you have the energy and creativity to provide social media coverage of social events, conferences and trade shows. Working closely with the entire team at Landscape Ontario and senior leadership, you will be the driving force behind digital communications at Landscape Ontario.

Salary and Benefits
- $55,000-65,000 per year
- Two weeks vacation
- Health benefits
- Matching RSP program
- Hybrid work
- A beautifully renovated modern office space

**Responsibilities**:
Social Media
- Execute LO’s social media and marketing strategies. Develop and implement a social media content strategy and content schedule.
- Be the voice of Landscape Ontario on social media platforms including on Facebook, Twitter, YouTube, LinkedIn and Instagram. This includes the development of effective marketing copy, plus community engagement/ management.
- Execute ad buys on social media to promote LO events, magazines, membership and other programs as needed. Measure ROI for ad campaigns.
- Increase engagement across LO’s social media channels. Measure and optimize engagement/ audience growth.
- Cultivate relationships with association partners to deliver shared content
- Produce related marketing materials (member, exhibitor, advertiser and consumer), from copy and design through to delivery
- Attend various LO events to cover for social media.

E-Mail
- Manage the weekly LO eNews and monthly Landscape Trades Essentials newsletters, including editorial content and the ads. Analyze and report ad performance to sales staff and or clients as needed.

Websites
- Analyze and report on web traffic statistics across LO’s website
- Participate in content development and production for Landscape Ontario’s trade and consumer facing websites.
- Utilize Google Ads to promote LO websites/ content.
- Conduct regular SEO audits and optimization

Digital Retargeting
- Plan and execute digital re-marketing campaigns to promote LO events and programs. Analyze and report campaign performance to the Director of Communications.
- Implement digital retargeting campaigns for LO advertising clients. Analyze and report campaign performance.

**Requirements**:

- Preferably 2-3 years professional experience in digital communications.
- University or college degree or related education in marketing and/or communications.
- Proficiency with web and social media monitoring and analytic tools, such as and Google Analytics, and experience tracking, monitoring and measuring social media and web campaigns.
- Strong understanding of social media platforms, and best practices for content development and community engagement.
- Experience buying social media ads (Facebook/Instagram, LinkedIn, Twitter), as well as analyzing and reporting campaign performance.
- Experience using Google Workspace.
- Graphic design skills are an asset.
- Proficiency with web and social media monitoring and analytic tools, such as and Google Analytics, and experience tracking, monitoring and measuring social media and web campaigns.
- Knowledge of social media for business and influence marketing tactics.
- Excellent copywriting and marketing communication skills.
- Proven ability to generate content for a variety of audiences.
- Photography and videography skills are an asset.
- Comfortable working in a complex team environment where many people are competing for their time and expertise.
- Proficiency in Adobe Creative Cloud (Photoshop, InDesign, Illustrator, Premiere Pro) is an asset.
- A dynamic team player who is diplomatic, customer-service oriented and able to resolve conflicts.

Reports to:
This position reports to the Director of Communications

About Landscape Ontario

Landscape Ontario Horticultural Trades Association (LO) was established over 45 years ago with a mandate to promote and advance the Landscape and Horticulture industry through leadership, community, professionalism and stewardship. Landscape Ontario represents 3,300 members employing over 70,000 employees in Ontario in nine geographical chapters and across 10 occupational Sectors. LO recognizes the competitive environment around attracting and retaining the current workforce employed by 'employers of choice' to support the design, installation and maintenance of healthy green infrastructure and providing sustainable solutions to issues created by weather events. With the industry's vision to be recognized as professionals that provide economic, environmental and health & wellness benefits for every community, LO strives to be the hub that creates opportunities for the current and future workforce to advance their careers and pathways to support this growing industry.

**Job Types**: Full-time, Permanent

**Salary**: $55,000.00-$65,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Extended health care
- Flexible schedule
- On-site parking