Digital Marketing Specialist

**About the role you’ll play**

**About You**

You are a creative, strategic, caring and service-oriented individual with a passion for digital marketing. Working closely with the entire team at Landscape Ontario and reporting to the Director of Communications, you will be the driving force behind digital communications at Landscape Ontario — promoting our brand, driving new membership and deepening engagement with existing members. You are serious about having fun in a busy, fast-paced environment and love having lots of projects on the go.

You will act as a strategic member of the Communications team, planning, coordinating and executing on all digital marketing activities including all social media channels, our website and paid digital advertising, as well as the potential to work with digital influencer campaigns, website analytics, SEO and digital newsletters.

**Digital Marketing Specialist Responsibilities**

**Websites**
- Conduct regular SEO audits of our web properties
- Analyze and report on web traffic statistics across our websites
- Participate in content development and production for Landscape Ontario’s trade and consumer facing websites.
- Utilize Google Ads to promote LO websites/content.
- Create landing pages, event registration pages, update content as needed

**Social Media**
- Execute Landscape Ontario’s and Landscape Trades’ social media and marketing strategies. Develop and implement a social media content strategy and content schedule.
- Be the voice of Landscape Ontario and Landscape Trades on social media platforms including Facebook, Twitter, YouTube, LinkedIn and Instagram.
- Execute ad buys on social media to promote events, magazines, membership and other programs as needed. Measure ROI for ad campaigns.
- Increase engagement across our social media channels. Measure and optimize engagement/audience growth.
- Engage with industry influencers and advocates.
- Cultivate relationships with association partners to deliver shared content.
- Produce related marketing materials (member, exhibitor, advertiser and consumer), from copy and design through to delivery.
- Develop original content for social platforms.
- Attend various Landscape Ontario events to cover for social media and websites.
- Assist in the coordination of the weekly Landscape Ontario eNews and monthly Landscape Trades Essentials newsletters, including editorial content and the ads. Analyze and report ad performance to sales staff and/or clients as needed.

**Digital Remarketing & Retargeting**
- Plan and execute digital remarketing campaigns to promote Landscape Ontario’s events and programs. Analyze and report campaign performance to the Director of Communications.
- Implement digital retargeting campaigns for LO advertising clients. Analyze and report campaign performance.

**Digital Marketing Specialist Requirements**
- Preferably 2-3 years professional experience in digital communications
- University degree or related education in marketing and/or communications
- Experience using Google Workplace
- Proficiency with web and social media monitoring and analytic tools, such as Google Analytics, and experience tracking, monitoring and measuring social media and web campaigns
- Strong understanding of social media platforms, and best practices for content development and community engagement.
- Experience buying social media ads (Facebook/Instagram, LinkedIn, Twitter), as well as analyzing and reporting campaign performance.
- Knowledge of social media for business and influence marketing tactics
- Excellent copywriting and marketing communication skills
- Proven ability to generate content for a variety of audiences
- Highly organized and able to plan and execute multiple concurrent campaigns
- Comfortable working in a complex team environment where many people are competing for their time and expertise
- Proficiency in Adobe Creative Cloud (Photoshop, InDesign, Illustrator, Premiere Pro) is an asset.
- A dynamic team player who is diplomatic, customer-service oriented and able to resolve conflicts.

**Salary and Benefits**
- Competitive salary (range $65,000 - $75,000)
- Three weeks vacation
- Health benefits
- Matching RRSP program
- Hybrid working environment with 2 days per week in the office
- A beautifully renovated modern office space
- The best co-workers anyone could ask for

**About Landscape Ontario**

Landscape Ontario Horticultural Trades Association was established over 50 years ago with a mandate to promote and advance the Landscape and Horticulture industry through leadership, community, professionalism and stewardship. Landscape Ontario represents over 3,000 members employing over 80,000 employees in Ontario in 10 geographical chapters and across 10 occupational Sectors.

With the industry's vision to be recognized as professionals that provide economic, environmental and health & wellness benefits for every community, Landscape Ontario strives to be the hub that creates opportunit